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Marketing management in practice 2008-2009 / John Williams, Tony Curtis ; prop. The Chartered Institute of Marketing

Main Author Williams, John Coauthor Curtis, Tony Corporate Author (Secondary) The Chartered Institute of Marketing Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description vii, 306 p. ISBN 9780750689632 Topical name Marketing
Marketing - Plano
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 WIL 9175 Available 9175
Total holds: 0

CIM Coursebook

Contents

Unit 1 - Management and marketing roles
Unit 2 - Recruiting the team
Unit 3 - Developing the team
Unit 4 - Managing change
Unit 5 - Project management
Unit 6 - Knowledge management and market research
Unit 7 - Developing and implementing marketing plans
Unit 8 - Marketing communications and customer service

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