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Going for gold : investigating the (non)sense of increases advertising around major sports events / Maarten J. Gijsenberg Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 2-15 LocationBiblioteca IADE-UE Availability Available (1).

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Comment : measuring marketing effectiveness around major sports events : a comparison of two studies and a call for action / Maarten J. Gijsenberg Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 30-32 LocationBiblioteca IADE-UE Availability Available (1).

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