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Applied consumer behaviour / Martin J. Evans, Luíz Moutinho, W. Fred Van Raaij

Main Author Evans, Martin J. Coauthor Moutinho, Luíz
Raaij, W. Fred Van Publication Harlow : Addison-Wesley, 1997 Description xix, 382 p. ISBN 0201565013 Topical name Consumo
Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
366.1 EVA 4461 Available 4461
Total holds: 0

Contents

Part I - Identify and anticipating consumer needs and wants
Part II - Consumer response to marketing
Part III - Market analysis: segmentation, targeting and research
Part IV - Consumer behaviour and the marketing mix

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