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Global marketing management / Masaaki Kotabe, Kristiaan Helsen Book Publication Hoboken : John Wiley and Sons, cop. 2008 Description xxii, 682 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Global marketing management / Masaaki Kotabe, Kristiaan Helsen Book Publication Hoboken : John Wiley and Sons, cop. 1998 Description xxii, 712 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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3.
The SAGE Handbook of International Marketing / Masaaki Kotabe (ed.) / Kristiaan Helsen (ed.) Book Publication London : SAGE, 2009 Description XVIII; 548 p. : 2 colns ; 25 cm. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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