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Results of search for 'Nigel Piercy'
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Authors
Piercy
Taylor
Santos
Rudd
Roque
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Biblioteca IPAM Porto
Biblioteca Universidade Europeia (QBN)
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The Marketing Series
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Marketing
Marketing estratégico
Posicionamento
Planeamento estratégico
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Your search returned 6 results.
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1.
Market-Led Strategic Change : making marketing happen in your organization
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Nigel Piercy
Book
Publication
Oxford : Butterworth Heinemann, cop. 1992
Description
416 p.
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2.
Total integrated marketing : breaking the bounds of the function
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James Mac Hulbert, Noel Capon, Nigel F. Piercy
Book
Publication
London : Kogan Page, 2003
Description
XII, 356 p.
Location
Biblioteca IPAM Porto
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3.
Marketing strategy & competitive positioning
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Graham J Hooley... [et al.]
Book
Publication
Harlow : Pearson, 2017
Description
XV, 569 p.
Location
Biblioteca IPAM Porto
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4.
Estratégia de marketing e posicionamento competitivo
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Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
; trad. Luciane Pauleti, Sonia Midori ; rev. Miguel Angelo Hemzo
Book
Publication
São Paulo : Pearson, 2011
Description
439 p. : graf. ; 28 cm
Location
Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
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5.
Estratégia de marketing e posicionamento competitivo
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Graham J. Hooley, John A. Saunders, Nigel F. Piercy
; trad. Robert Brian Taylor ; rev. Laura Galluci
Book
Publication
São Paulo : Pearson Prentice Hall, 2005
Description
xiii, 464 p.
Location
Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
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6.
Marketing estratégico
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David W. Cravens, Nigel F. Piercy
; trad. José Carlos Barbosa dos Santos, Katia Aparecida Roque, Telma Regina Matheus ; rev. Ricardo de Castro
Book
Publication
São Paulo : McGraw-Hill, 2008
Description
xviii, 733 p. : il., gráf.
Location
Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
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