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Marketing management and strategy / Peter Doyle, Phil Stern

Main Author Doyle, Peter Coauthor Stern, Phil Edition 4th ed. Publication New York : Prentice Hall, 2006 Description xii, 446 p. ; 27 cm ISBN 0273693980 Topical name Marketing
Marketing - Gestão
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8[E] DOY Available IA9048
Total holds: 0

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