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1.
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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
Book
Publication
London : The Free Press, cop. 1999
Description
XIV, 257 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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2.
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Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler
Book
Publication
São Paulo : Atlas, 1992
Description
848 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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3.
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Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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4.
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Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1997
Description
XL, 789 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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5.
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A framework for marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XV, 352 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Ten deadly marketing sins : signs and solutions / Philip Kotler
Book
Publication
New Jersey : John Wiley and Sons, Inc., 2004
Description
VIII, 152 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
Book
Publication
New Jersey : John Wiley Sons, Inc, 2003
Description
206 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2003
Description
XXIX, 706 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
Book
Publication
London : Simon & Schuster, 1999
Description
xiv, 257 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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10.
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Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1988
Description
XXI, 776 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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A construção de biomarcas globais : levando a biotecnologia ao mercado / Françoise Simon, Philip Kotler
Book
Publication
Porto Alegre : Bookman, 2004
Description
300 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2000
Description
XXXII, 718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2001
Description
279 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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14.
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Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2012
Description
679, [128] p. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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15.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2000
Description
279 p. :
il. ;
23 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
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16.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2010
Description
279 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (2).
Reference (1).
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17.
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Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XXXI, 785 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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18.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Barcarena : Presença, 2013
Description
277 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; trad. Sabrina Cairo
Book
Publication
São Paulo : Prentice Hall, 2005
Description
viii, 406 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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20.
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Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Grönroos ; prologos Philip Kotler y Jan Carlzon
Book
Publication
Madrid : Diaz de Santos, 1994
Description
XIX, 291 p. ;
24 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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