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Bibliographic catalog
Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini
Main Author Cialdini, Robert B. Publication New York : Harper Business, 2021 Description XIX, 568 p. ISBN 9780062937650 Topical name PsicologiaPersuasão - psicologia CDU 159.9
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | Biblioteca IPAM Porto | 159.9 CIA 11531 | Available | 11531 |
Total holds: 0
ÍNDICE
Chapter 1 Levers of Influence: (Power) Tools of the Trades;
Chapter 2 Reciprocation: The Old Give and Take;
Chapter 3 Liking: The Friendly Thief;
Chapter 4 Social Proof: Truths Are Us;
Chapter 5 Authority: Directed Deference;
Chapter 6 Scarcity: The Rule of the Few;
Chapter 7 Commitment and Consistency: Hobgoblins of the Mind;
Chapter 8 Unity: The "We" Is the Shared Me;
Chapter 9 Instant Influence: Primitive Consent for an Automatic.
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