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Marketing planning in a total quality environment / Robert E. Linneman, John L. Stanton Book Publication New York : The Haworth Press, 1995 Description XVII, 464 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Marketing de nichos : uma estratégia vencedora para atingir certeiramente os nichos de mercado e aumentar suas vendas e seus lucros / Robert E. Linneman, John L. Stanton Jr. ; trad. Barbara Theoto Lambert Book Publication São Paulo : Makron, 1993 Description XXXIV, 295 p. LocationBiblioteca IPAM Porto Availability Available (2).

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