ÍNDICE

Chapter 1 - Netnography today: a call to evolve, embrace, energize, and electrify ;

Chapter 2 - Netnography to uncover cryptomarkets;

Chapter 3 - Netnography to explore gambling practices: situating and advancing discourse and method;

Chapter 4 - In the public interest: netnography to impel policy and regulatory;

Chapter 5 - Netnography in the healthcare and nursing sector;

Chapter 6 - Netnography in a military context: ethical considerations;

Chapter 7 - Political netnography: a method for the study of power and ideology in social media;

Chapter 8 - Netnography in public relations;

Chapter 9 - Netnography in tourism beyond Web 2.0: a critical assessment;

Chapter 10 - Netnography applied: five key lessons learned from sixteen years of field;

Chapter 11 - Netnography in the banking sector;

Chapter 12 - The best of both worlds: methodological insights on combining human and AI labor in netnography;

Chapter 13 - Global beautyscapes: an innovation-centered netnography of Chinese skin care and cosmetics consumers;

Chapter 14 - Auto-netnography in education: unfettered and unshackled;

Chapter 15 - Getting up, close and personal with influencers: the promises and pitfalls of intimate netnography;

Chapter 16 - Netnography in human and non-human networked;

Chapter 17 - Online ethnography and social phenomena on the move: time construction in netnography and mobile ethnography;

Chapter 18 - Netnography in live video streaming;

Chapter 19 - Netnography, digital habitus, and technocultural capital.