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Business to business marketing / Ross Brennan, Louise Canning, Raymond McDowell

Main Author Brennan, Ross Coauthor Canning, Louise
McDowell, Raymond Edition 2nd ed. Publication Londres : Sage, 2011 Description 386 p. ISBN 9781849201551 Topical name Marketing - Comunicação integrada CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [B2B] BRE 6075 Available 6075
Total holds: 0

Contents

1. Fundamentals of business to business marketing
2. Business to business marketing analysis and strategy
3. Communicating and interacting with customers
4. Managing marketing processes

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