Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 [I] ONK 3916 | Available | 3916 |
1. Nature of internacional marketing: challenges and opportunities; 2. Trade theories and economic development; 3. Trade distortions and marketing barriers; 4. Political environment; 5. Legal environment; 6. Culture; 7. Consumer behavior in the international context: psychological and social dimensions; 8. Marketing research and information system; 9. Foreign market entry strategies; 10. Product strategies: basic decisions and product planning; 11. Product strategies: branding and packaging decisions; 12. Channels of distribution; 13. Physical distribution and documentation; 14. Promotion strategies: personal selling, publicity, and sales promotion; 15. Promotion strategies: advertising; 16. Pricing strategies: basic decisions; 17. Pricing strategies: countertrade and terms of sale/ payment; 18. Sources of financing and international money markets; 19. Currencies and foreign exchange
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