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Public Relations on NET : winning strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! / Shel Holtz

Main Author Holtz, Shel Publication New York : Amacom, 1999 Description XX 332 p. ISBN 0814479871 Abstract Índice: Part 1: Communications on the internet; Part 2: Audiences and measurement.
 Resumo: In this book, the author takes an approach to the subject matter that is at once strategic and tactical. That is, the material addresses the means by which you can establish a return-on-investment for your online efforts and it suggests the various tactical tools to use as you implement your strategy. Topical name Comunicação
Relações Públicas
Internet CDU 659.4
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
659.4 HOL Available IA12941
Total holds: 0

Índice: Part 1: Communications on the internet; Part 2: Audiences and measurement.

Resumo: In this book, the author takes an approach to the subject matter that is at once strategic and tactical. That is, the material addresses the means by which you can establish a return-on-investment for your online efforts and it suggests the various tactical tools to use as you implement your strategy.

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