Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.62 MOR | Available | 5538 |
Contents
1. The need for product management
2. The role of the product manager
3. Developing the product plan: the market
4. Developing the product plan: the product
5. Developing the product plan: strengths and weakness
6. Developing the product plan: the marketing mix
7. Developing the product plan: communicating with customers
8. The product life cycle
9. Managing the brand
10. Developing new products
11. Control and communication
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