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Internet marketing for your tourism business : proven techniques for promoting tourist-based over the Internet / Susan Sweeney

Main Author Sweeney, Susan Publication Gulf Breeze : Maximum Press, cop. 2000 Description xxv, 562 p. : il. ; 24 cm ISBN 1885068476 Topical name Turismo - Marketing
Marketing digital CDU 658.8:338.48
 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (Lispólis)
658.8:338.48 SWE Available UE19910
Total holds: 0

Table of contents

1. Marketing principles
2. Essentials of website design
3. Designing your site for search engine prominence
4. Search engine and directory submission strategies
5. Using tourism newsgroups to reach your target market
6. Utilizing signatures files to increase website traffic
7. The e-mail advantage
8. Mailing lists - reach out to your visitors
9. Grand opening tips for your website virtual launch
10. Develop a dynamite links strategy
11. Winning awards/cool sites and more
12. Maximizing promotion with meta-indexes
13. Online advertising
14. Associate and affiliate programs
15. The cybermall advantage
16. e-Commerce - accept online reservations
17. Keep 'em coming back
18. Maximizing media relations
19. Online publications
20. Web rings as a promotion tool
21. Effective offline promotion
22. Where are your visitors coming from? Web traffic analysis
23. Give them a virtual tour with webcasting

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