Normal view MARC view ISBD view

Analysis and evaluation 2008-2009 / Wendy Lomax, Adam Raman ; prop. The Chartered Institute of Marketing

Main Author Lomax, Wendy Coauthor Raman, Adam Corporate Author (Secondary) The Chartered Institute of Marketing Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description V, 250 p. ISBN 9780750689694 Topical name Marketing
Vantagem competitiva
Porter - Análise competitiva
Marketing - Gestão
Desempenho - Avaliação
CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 LOM 9177 In transit from Biblioteca Universidade Europeia (QBN) to Biblioteca IPAM Lisboa since 2017-04-04 9177
Total holds: 0

CIM Coursebook

Contents

Unit 1 - Introduction to analysis and evaluation
Unit 2 - Evaluating performance: marketing metrics
Unit 3 - Brand evaluation
Unit 4 - Auditing marketing activities
Unit 5 - Evaluating performance: financial measures
Unit 6 - Analysing the external environment
Unit 7 - Analysing the internal environment
Unit 8 - Characteristics of the global marketplace
Unit 9 - Defining competitive advantage

There are no comments for this item.

Log in to your account to post a comment.