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European Business Strategies : an analysis of Europe's top companies / Richard Lynch

Main Author Lynch, Richard Publication London : Kogan Page, 1990reprinted 1992 Description 374 p. ISBN 0749407816 Abstract Índice: Part I: Profitably analyzing the current European situation; Part II: Developing a successful European strategy; Part III: Implementing the strategy in Europe.
 Resumo: This comprehensive book provides them with such vital information; it is based on a unique study of 250 top European companies and what they are doing about 1992. A detailed analysis of 25 European market sectors provides a starting point for the more detailed individual studies, The author uses the evidence he has gathered to build a strategic framework for those companies preparing to tackle the European markets. He provides practical guidelines which will enable such companies to: - assess the most profitable course of action in the single market; - evaluate competition both within the home market and the larger European arena; - examine the European market potential, armed with solid facts and statistics; - protect existing profitable markets and develop new sources of business. Topical name Gestão
Negócios - Estratégia
Euromercado
Caso - Estudo
Estratégia empresarial
Gestão estratégica Geographical name Europa CDU 658:005.21
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658:005.21 LYN 121 Available 121
Total holds: 0

Índice: Part I: Profitably analyzing the current European situation; Part II: Developing a successful European strategy; Part III: Implementing the strategy in Europe.

Resumo: This comprehensive book provides them with such vital information; it is based on a unique study of 250 top European companies and what they are doing about 1992. A detailed analysis of 25 European market sectors provides a starting point for the more detailed individual studies, The author uses the evidence he has gathered to build a strategic framework for those companies preparing to tackle the European markets. He provides practical guidelines which will enable such companies to: - assess the most profitable course of action in the single market; - evaluate competition both within the home market and the larger European arena; - examine the European market potential, armed with solid facts and statistics; - protect existing profitable markets and develop new sources of business.

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