Universidade Europeia - catalog › Results of search for 'Marketing' with limit(s): '(holdingbranch:IADE) AND (subject:Marca)'

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	1.	Les marques à l'épreuve de la pratique / Jean-Noël Kapferer Book Publication Paris : Éditions d'Organisation, 2002 Description 216 p LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	2.	La marque : moteur de la competitivite des entreprises et de la croissance de l'economie ; Jean-Noel Kapferer, Jean-Claude Thoenig, dir. ; François Dalle, pref. Book Publication Paris : McGraw-Hill, cop. 1989 Description XVIII, 384 p. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	3.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller Book Publication New Jersey : Prentice Hall, cop. 2003 Description XXVII, 788 p. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	4.	Superbrands 2008 : marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia Book Publication Londres : Superbrands, cop. 2008 Description 103 p. : il LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (2). 1 2 3 4 5 Place hold Add to cart (remove)
	5.	Superbrands 2013 : marcas de excelência em Portugal ; ed. Pedro Diogo Vaz Book Publication Lisboa : Superbrands, 2013 Description 95 p. : il. ; 35 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	6.	Superbrands 2014 : marcas de excelência em Portugal ; ed. Pedro Diogo Vaz Book Publication Lisboa : Superbrands, 2014 Description 95 p. : il. ; 35 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	7.	No cover image available Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson Book Publication Harlow : Prentice Hall, 2008 Description XXVI, 829 p. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	8.	Superbrands 2004 : tributo a 50 marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia Book Publication Londres : Superbrands, cop. 2004 Description 122 p. : il LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2). 1 2 3 4 5 Place hold Add to cart (remove)
	9.	No cover image available Jardin Secrets : a criação de uma marca / Ana de Oliveira ; orient. Joaquim Reis Book Publication Lisboa : IPAM, 2013 Description 84, [18] f. : il. ; 30 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Reference (1). In transit (1). 1 2 3 4 5 Add to cart (remove)
	10.	Superbrands 2006 : tributo a marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia Book Publication Londres : Superbrands, cop. 2006 Description 101 p. : il. ; 35 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (5). 1 2 3 4 5 Place hold Add to cart (remove)
	11.	Superbrands 2005 : tributo a marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia Book Publication Londres : Superbrands, cop. 2005 Description 115 p. : il LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (5). 1 2 3 4 5 Place hold Add to cart (remove)
	12.	Superbrands 2012 : marcas de excelência em Portugal Book Publication Londres : Superbrands, 2012 Description 93 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	13.	Brand leadership / David A. Aaker, Erich Joachimsthaler Book Publication New York : The Free Press, cop. 2000 Description xii, 351 p. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (2). 1 2 3 4 5 Place hold Add to cart (remove)
	14.	A marca : avaliação e gestão estratégica / Elisabete Magalhães Serra, José A. Varela González Book Publication Lisboa : Verbo, 1998 Description 130 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (6). Reference (5). 1 2 3 4 5 Place hold Add to cart (remove)
	15.	Real time : preparing for the age of the never satisfied customer / Regis McKenna Book Publication Boston : Harvard Business School, cop. 1997 Description 204 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). 1 2 3 4 5 Place hold Add to cart (remove)
	16.	Marketing aesthetics : the strategic management of brands, identity and image / Bernd Schmitt, Alex Simonson ; pref. Tom Peters Book Publication New York : The Free Press, cop. 1997 Description xv, 345 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	17.	The 11 immutable laws of Internet branding / Al Ries, Laura Ries Book Publication New York : Harper Business, 2000 Description VIII, 175 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	18.	No cover image available Financial value of brands in mergers and acquisitions : is value in the ete of the beholder? / S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 49-64 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	19.	Lovemarks : the future beyond brands / Kevin Roberts ; foreword A.G. Lafley Book Publication New York : PowerHouse Books, 2004 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	20.	No cover image available Lovemarks : o futuro além das marcas / Kevin Roberts ; pref. A.G. Lafley ; trad. Monica Rosenberg Book Publication São Paulo : M. Books do Brasil, 2005 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)

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