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61.
Comunicação e marketing político : reflexões e contributos pedagógicos / coord. Manuel Meirinho Martins Book Publication Lisboa : ISCSP, 2008 Description 182 p. : il. ; 24 cm. LocationBiblioteca IADE-UE Availability Available (1).

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62.
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden Book Publication Harlow : Pearson, 2014 Description XIV, 559 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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63.
The ultimate web marketing guide / Michael Miller Book Publication Indianapolis : QUE, 2012 Description 618 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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64.
Superbrands 2014 : marcas de excelência em Portugal ; ed. Pedro Diogo Vaz Book Publication Lisboa : Superbrands, 2014 Description 95 p. : il. ; 35 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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65.
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Journal of marketing / dir. Roland T. Rust Periodical Publication Chicago : American Marketing Association, 1936- Description ; 28 cm LocationBiblioteca IADE-UE Availability Reference (10).

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66.
Marketing metrics and financial performance / Donald R. Lehmann, David J. Reibstein Book Publication Cambridge : Marketing Science Institute, cop. 2006 Description xv, 92 p. ; 23 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (Lispólis) Availability Available (2).

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67.
Superbrands 2013 : marcas de excelência em Portugal ; ed. Pedro Diogo Vaz Book Publication Lisboa : Superbrands, 2013 Description 95 p. : il. ; 35 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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68.
Diseño de estrategias de marketing / Máxima Juliana López Eguilaz ; Lorenzo Remírez Esparza Book Publication Madrid : Universidad Nacional de Educación a Distancia, 1998 Description [VII], 283 p., [5] ; 24 cm. LocationBiblioteca IADE-UE Availability Available (1).

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69.
Maxi fiches de marketing / Éva Delacroix, Alain Debennedetti e Ouidade Sabri Book Publication Paris : Dunod, 2009 Description 24 cm. : il. ; [VI], 169 p. LocationBiblioteca IADE-UE Availability Available (1).

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70.
Pricing : nuevas estrategias de precios / José de Jaime Eslava Book Publication Madrid : ESIC, 2007 Description 295 p. LocationBiblioteca IADE-UE Availability Available (1).

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71.
Marketing en Internet : estrategia y empresa / coord. Ana María Gutiérrez Arranz, Manuel J. Sánchez-Franco Book Publication Madrid : Pirámide, 2005 Description 442 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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72.
Commonsense direct & digital marketing / Drayton Bird Book Publication London : Kogan Page, 2013 Description VIII, 434 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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73.
Márketing directo Book Publication México : Gustavo Gili, 1998 Description 80 p. : il. ; 31 cm LocationBiblioteca IADE-UE Availability Available (1).

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74.
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Posicionamento : como a mídia faz sua cabeça / Al Ries, Jack Trout ; trad. por José Roberto Whitaker Penteado Book Publication São Paulo : Pioneira, 1987 Description 171 p. ; 22 cm LocationBiblioteca IADE-UE Availability Reference (1).

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75.
Fundamentos de marketing de relacionamento : fidelização de clientes e pós-venda / Luiz Claudio Zenone Book Publication São Paulo : Atlas, 2017 Description XIII, 150 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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76.
Marketing verde / Jacquelyn A. Ottman ; trad. Marina Nascimento Paro ; rev. tec. Rogério Raupp Ruschel Book Publication São Paulo : Makron, 1994 Description XV, 190 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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77.
The future of marketing : critical 21st-century perspectives ; Philip J. Kitchen, ed. lit. Book Publication New York : Palgrave Macmillan, 2003 Description XXI, 196 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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78.
Pesquisa de marketing : conceitos e metodologia / Beatriz Santos Samara, José Carlos de Barros Book Publication São Paulo : Prentice Hall, 2002 Description xiv, 259 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Checked out (1).

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79.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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80.
Mercator XXI : teoria e prática do marketing / Denis Lindon... [et al.] ; rev. Lídia Freitas Book Publication Lisboa : Dom Quixote, 2010 Description 701, [2] p. a 2 colns. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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