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121.
eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey, P.R. Smith Book Publication London : Butterworth-Heinemann, 2008 Description xviii, 508 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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122.
Comunicação integrada de marketing : modelo prático para um plano criativo e inovador / James R. Ogden ; tradução e revisão técnica Cristina Bacellar; adaptação do capítulo sobre marketing digital Tania Maria Vidigal Limeira Book Publication São Paulo : Prentice Hall, 2002 Description 144 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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123.
Planos de marketing : planejamento e gestão estratégica : como criar e implementar planos eficazes / Malcom McDonald ; Arlete Simille Marques, trad. ; Isabel Cerchiaro, rev. Book Publication Rio de Janeiro : Elsevier, 2008 Description 442 p. LocationBiblioteca IPAM Porto Availability Available (2).

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124.
Engagement marketing : una nueva publicidade para un marketing de compromiso / José Martí, Pablo Muñoz Book Publication Madrid : Prentice Hall; Financial Times, cop. 2008 Description XVII, 264 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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125.
Gane usted las próximas elecciones : marketing político / José Daniel Cabrero Barquero... [et al.] ; dir. José Daniel Barquero Cabrero Book Publication Barcelona : Ediciones Gestión 2000, cop. 2005 Description 157 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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126.
El Plan de Marketing en la Practica / José Maria Sainz de Vicuña Ancin Book Publication Madrid : ESIC, 1995 Description 348 p. LocationBiblioteca IPAM Porto Availability Available (1).

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127.
Competitive Marketing : a strategic approach / John O'Shaughnessy Book Publication Boston : Unwin Hyman, 1990 Description 460 p. LocationBiblioteca IPAM Porto Availability Available (1).

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128.
Guerrilla marketing excellence : the fifty golden rules for small-business success / Jay Conrad Levinson Book Publication New York : Houghton Mifflin Company, 1993 Description 208 p. LocationBiblioteca IPAM Porto Availability Available (1).

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129.
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen Book Publication Fort Worth : Dryden, 1996 Description XXV, 648 p. LocationBiblioteca IPAM Porto Availability Available (1).

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130.
Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter Book Publication Boston : Irwin McGraw-Hill, 1998 Description XXIV, 630 p. LocationBiblioteca IPAM Porto Availability Available (1).

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131.
Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev. Book Publication São Paulo : Makron Books, 1992 Description XVII, 208 p. LocationBiblioteca IPAM Porto Availability Available (1).

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132.
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description XII, 457 p. LocationBiblioteca IPAM Porto Availability Available (1).

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133.
Creating ever-cool : a markeeter's guide to a kid's heart Book Publication Gretna : Pelican Publishing Company, 1997 Description 253 p. LocationBiblioteca IPAM Porto Availability Available (1).

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134.
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Aspectos sociais do marketing / Frederick E. Webster Jr. ; trad. H. de Barros Book Publication São Paulo : Atlas, 1978 Description 151 p. LocationBiblioteca IPAM Porto Availability Available (1).

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135.
Green marketing / Ken Peattie Book Publication London : Pitman, 1992 Description VII, 344 p. LocationBiblioteca IPAM Porto Availability Available (1).

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136.
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Criação e teste de uma identidade olfactiva para o Hotel Moliceiro / Liliana Cerqueira ; orient. Irina Amaral Book Publication Aveiro : IPAM, 2014 Description 79 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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137.
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F.I.T. Marketing - Feel, Interact Trust : diferentes perfis experienciais nos health clubs / Diana Marques ; orient. Pedro Ferreiro Book Publication Porto : IPAM, 2012 Description 100 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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138.
Posicionamento : el concepto que ha revolucionado la comunicación publicitaria y el marketing / Al Ries, Jack Trout Book Publication Madrid : McGraw-Hill, 1993 Description XIX, 156 p. LocationBiblioteca IPAM Porto Availability Available (1).

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139.
The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; colab. John W. Leppard Book Publication Oxford : Butterworth Heinemann, 1993 Description VII, 268 p. LocationBiblioteca IPAM Porto Availability Available (1).

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140.
The Marketing Plan : a practitioner's guide / John Westwood Book Publication London : Kogan Page, 1990 Description 218 p. LocationBiblioteca IPAM Porto Availability Available (1).

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