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1. How to develop a strategic marketing plan : a step-by-step guide / Norton Paley Book Publication Boca Raton : St. Lucie, 2000 Description XXX, 372 p. LocationBiblioteca IPAM Porto Availability Available (2).

2. The marketing game! : with student CD-ROM / Charlotte H. Mason, William D. Perreault Jr Book Publication New York : McGraw-Hill, 2002 Description XVIII, 100 p. : il. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (2).

3. Category management : positioning your organization to win / pref. John H. Costello Book Publication Chicago : NTC Business Books, 1998 Description 175 p. LocationBiblioteca IPAM Porto Availability Available (2).

4. Pesquisa de marketing / Carl McDaniel, Roger Gates ; James F. Suderland Cook, trad ; Tânia Maria Vidgal Limeira, rev. tec. Book Publication São Paulo : Pioneira Thomson Learning, 2003 Description XXV, 562 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

5. Guia do marketing 2001 / Associação Portuguesa dos Profissionais de Marketing Book Publication [S. l.] : Expansão, 2001 Description 608 p LocationBiblioteca IPAM Porto Availability Reference (2).

6. Jesus lava mais branco : ou como a Igreja inventou o marketing / Bruno Ballardini ; trad. Carlos Aboim de Brito Book Publication Porto : Campo das Letras, 2003 Description 134 p. LocationBiblioteca IPAM Porto Availability Available (2).

7. Euromarketing / Pascal Mourier, Didier Burgaud Book Publication Paris : Les Éditions d'Organisation, 1989 Description 248 p LocationBiblioteca IPAM Porto Availability Reference (2).

8. Dicionário de marketing / Caetano Alves, Sílvia Bandeira Book Publication Porto : IPAM, 1998 Description 414 p. LocationBiblioteca IPAM Porto Availability Reference (2).

9. Marketing management : analysis, planning, implementation and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1997 Description XL, 789 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

10. Novas Estratégias de Marketing / Regis McKenna ; Manuela Madureira, trad. Book Publication Lisboa : Presença, 1990 Description 194 p. LocationBiblioteca IPAM Porto Availability Available (2).

11. Marketing Trends 2000 : As 22 mais importantes tendências do marketing para os próximos anos / Francisco Alberto Madia de Souza Book Publication São Paulo : Makron Books, 2000 Description 169 p. LocationBiblioteca IPAM Porto Availability Available (1).

12. Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery Book Publication New Jersey : John Wiley & Sons, 2010 LocationBiblioteca IPAM Porto Availability Available (1).

13. Marketing in the new Europe / The 44th E.S.O.M.A.R. Marketing Research Congress Book Publication Luxembourg : E.S.O.M.A.R., 1991 Description IX, 124 p. LocationBiblioteca IPAM Porto Availability Available (1).

14. Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationBiblioteca IPAM Porto Availability Reference (1).

15. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sonia Midori Yamamoto ; rev. Edson Crescitelli, Iná Futino Barreto Book Publication São Paulo : Pearson Education, 2018 Description XXII, 874 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Checked out (2).

16. The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing Jr., Scott W. Cooper Book Publication Chicago : NTC Business Books, 1996 Description XXXIV, 510 p. LocationBiblioteca IPAM Porto Availability Available (1).

17. Plano de marketing : como prepará-lo... o que ele deve conter / Robert K. Skacel ; Cacilda Rainho Ferrante, trad. Book Publication São Paulo : Nobel, 1992 Description 82 p. LocationBiblioteca IPAM Porto Availability Available (1).

18. Ten deadly marketing sins : signs and solutions / Philip Kotler Book Publication New Jersey : John Wiley and Sons, Inc., 2004 Description VIII, 152 p. LocationBiblioteca IPAM Porto Availability Available (1).

19. Nuevo diccionario de marketing : y disciplinas afines / Enrique Ortega Martínez Book Publication Madrid : ESIC, D.L. 1990 Description VII, 623 p. LocationBiblioteca IPAM Porto Availability Reference (1).

20. O impacto do CRM na equipa comercial da Saint-Gobain Weber Portugal, SA / Filipe Armindo Barbosa Sambento ; Irina Saur Amaral Book Publication Aveiro : IPAM, 2012 Description 101 p. LocationBiblioteca IPAM Porto Availability Reference (1).