|
1.
|
How to develop a strategic marketing plan : a step-by-step guide / Norton Paley
Book
Publication
Boca Raton : St. Lucie, 2000
Description
XXX, 372 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
|
|
2.
|
The marketing game! : with student CD-ROM / Charlotte H. Mason, William D. Perreault Jr
Book
Publication
New York : McGraw-Hill, 2002
Description
XVIII, 100 p. :
il. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (2).
|
|
3.
|
Category management : positioning your organization to win / pref. John H. Costello
Book
Publication
Chicago : NTC Business Books, 1998
Description
175 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
|
|
4.
|
Pesquisa de marketing / Carl McDaniel, Roger Gates ; James F. Suderland Cook, trad ; Tânia Maria Vidgal Limeira, rev. tec.
Book
Publication
São Paulo : Pioneira Thomson Learning, 2003
Description
XXV, 562 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
|
|
5.
|
Guia do marketing 2001 / Associação Portuguesa dos Profissionais de Marketing
Book
Publication
[S. l.] : Expansão, 2001
Description
608 p
LocationBiblioteca IPAM Porto
Availability
Reference (2).
|
|
6.
|
Jesus lava mais branco : ou como a Igreja inventou o marketing / Bruno Ballardini ; trad. Carlos Aboim de Brito
Book
Publication
Porto : Campo das Letras, 2003
Description
134 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
|
|
7.
|
Euromarketing / Pascal Mourier, Didier Burgaud
Book
Publication
Paris : Les Éditions d'Organisation, 1989
Description
248 p
LocationBiblioteca IPAM Porto
Availability
Reference (2).
|
|
8.
|
Dicionário de marketing / Caetano Alves, Sílvia Bandeira
Book
Publication
Porto : IPAM, 1998
Description
414 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
|
|
9.
|
Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1997
Description
XL, 789 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
|
|
10.
|
Novas Estratégias de Marketing / Regis McKenna ; Manuela Madureira, trad.
Book
Publication
Lisboa : Presença, 1990
Description
194 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
|
|
11.
|
Marketing Trends 2000 : As 22 mais importantes tendências do marketing para os próximos anos / Francisco Alberto Madia de Souza
Book
Publication
São Paulo : Makron Books, 2000
Description
169 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
12.
|
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery
Book
Publication
New Jersey : John Wiley & Sons, 2010
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
13.
|
Marketing in the new Europe / The 44th E.S.O.M.A.R. Marketing Research Congress
Book
Publication
Luxembourg : E.S.O.M.A.R., 1991
Description
IX, 124 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
14.
|
Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens
Book
Publication
Madrid : Irwin, 1996
Description
XXIII, 814 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
15.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sonia Midori Yamamoto ; rev. Edson Crescitelli, Iná Futino Barreto
Book
Publication
São Paulo : Pearson Education, 2018
Description
XXII, 874 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Checked out (2).
|
|
16.
|
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing Jr., Scott W. Cooper
Book
Publication
Chicago : NTC Business Books, 1996
Description
XXXIV, 510 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
17.
|
Plano de marketing : como prepará-lo... o que ele deve conter / Robert K. Skacel ; Cacilda Rainho Ferrante, trad.
Book
Publication
São Paulo : Nobel, 1992
Description
82 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
18.
|
Ten deadly marketing sins : signs and solutions / Philip Kotler
Book
Publication
New Jersey : John Wiley and Sons, Inc., 2004
Description
VIII, 152 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
19.
|
Nuevo diccionario de marketing : y disciplinas afines / Enrique Ortega Martínez
Book
Publication
Madrid : ESIC, D.L. 1990
Description
VII, 623 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
20.
|
O impacto do CRM na equipa comercial da Saint-Gobain Weber Portugal, SA / Filipe Armindo Barbosa Sambento ; Irina Saur Amaral
Book
Publication
Aveiro : IPAM, 2012
Description
101 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|