Universidade Europeia - Search for 'Marketing' with limit(s): 'itype:MON'

Social media strategy , a practical guide to social media marketing and customer engagement

By Julie Atherton. London Kogan Page 2023 . xviii, 273 p. 24 cm. 978-1398609990

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Social media strategy , marketing, advertising, and public relations in the consumer revolution

By Keith A. Quesenberry. Lanham Rowan & Littlefield 2024 . xx, 437 p. 26 cm. 978-1538167090

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Marketing 6.0 , the future is immersive

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Hoboken John Wiley & Sons 2024 . VII, 247 p. 9781119835219

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Integrated marketing communication , advertising and promotion in a digital world

By Jerome M. Juska. New York Routledge 2022 . XXIX, 300 p. 978036743623

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Marketing, responsabilidade social e causas , da teoria à prática

By Henrique Ribeiro. Lisboa Lisbon Press 2023 . 170 p. 9899893760628

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Marketing performance , 80 métricas de marketing e vendas

By Pedro Celeste, Luís Bettencourt Moniz. [S.l.] [s.n.] 2024 . 255 p. 24 cm. 9789893358269

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Marketing graffiti , the view from the street

By Michael Saren. Oxford Butterworth-Heinemann 2006 . 292 p. 25 cm. 978-0-7506-5697-9

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Investigación de marketing , aspectos esenciales

By John R. Webb. Madrid Thomson 2003 . xxi, 295 p. 24 cm. 84-9732-236-3

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Global marketing management , a European perspective

By Warren J. Keegan, Bodo B. Schlegelmilch. Harlow Pearson Education 2001 . 610 p. 25 cm. 0138418268

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The activation imperative , how to build brands and business by inspiring action

By William Rosen, Laurence Minsky. Lanham Rowan & Littlefield 2017 . xvii, 203 p. 23 cm. 9781538114667

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Small data , the tiny clues that uncover huge trends

By Martin Lindstrom. London John Murray Learning 2017 . xi, 275 p. 20 cm. 9781473630130

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Brand activation , implementing the real drivers of sales and profit

By Graham Brown, Alex McKay, Neale Skalberg. [Melbourne] Monterey Press 2016 . 100 p. 25 cm. 9780994429308

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Purple cow , transform your business by being remarkable

By Seth Godin. London Penguin Books 2005 . x, 144 p. 20 cm. 9780141016405

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The art of social media , power tips for power users

By Guy Kawasaki, Peg Fitzpatrick. [S.l.] Portfolio Penguin 2014 . xi, 196 p. 20 cm. 9780241199473

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Social media marketing in a week

By Nick Smith. London John Murray Learning 2018 . 121 p. 20 cm. 9781473610330

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Marketing 4.0 , moving from traditional to digital

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Hoboken John Wiley & Sons 2017 . XIX, 184 p. 24 cm. 9781119341208

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Isto é marketing , se queres ser visto, aprende a ver

By Seth Godin. Portugal Ideias de Ler 2019 . 247 p. 9789897400667

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Marketing communications , integrating online and offline, customer engagement and digital technologies

By PR Smith, Ze Zook. London Kogan Page 2020 . XXI, 647 p. 25 cm. 9780749498641

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Princípios de marketing

By Philip Kotler, Gary Armstrong. Porto Alegre Bookman 2023 . XXII, 714 p. 9788582606056

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How brands grow , including emerging markets, services, durables, B2B and luxury brands. Part 2

By Jenni Romaniuk, Byron Sharp. Victoria, Austrália 2022 . XIV, 239 p. 9780190330026

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Better Brand Health , Measures and Metrics for a How Brands Grow World

Docklands, Victoria Oxford University Press 2023 . XIV, 229 p. 9780190340902

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Digital marketing , integrating strategy, sustainability and purpose

By Ira Kaufman, Chris Horton, Mariusz Soltanifar. New York Routledge 2023 . 485 p. 19 cm. 978-1138497283

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Marketing strategy in the digital age , applying Kotler´s strategies to digital marketing

By Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao. Singapore Word Scientific Publishing 2020 . XXXII, 371 p. 9789811216978

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The ultimate digital marketing book , succeed at seo and search, master mobile marketing, get to grips with content marketing

By Nick Smith, Jane Heaton. London John Murray Press 2023 . 491 p. 22 cm. 978-1473688414

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Digital marketing in practice , design, implement and measure effective campaigns

By Hanne Knight, Lizette Vorster. London Kogan Page 2023 . 474 p. 25 cm. 978-1398608870

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Brand storytelling , integrated marketing communications for the digital media landscape

By Keith A. Quesenberry, Michael Coolsen. Maryland Rowman & Littlefield 2023 . 308, [4] p. 26 cm. 978-1-5381-7637-5

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Strategic marketing , creating competitive advantage

By Douglas West... [et al.]. New York Oxford 2022 . XXIX, 568 p. 978-0-19-885676-4

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Purposeful Brands , purpose and sustainability drive brand value and positive change

By Sandy Skees. New York Kogan Page 2023 . X, 217 p. 9781398609839

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The Price Negotiation Playbook , A Practical B2B Guide for Winning Your Best Price with Confidence

By Joanne M. Smith. New York Bradley Publishing 2018 . XV, 224 p. 9780989723824

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Building corporate identity, image and reputation in the digital era

By ed. by T C Melewar, Charles Dennis, Pantea Foroudi. London Routledge 2022 . 533, [2] p. 24 cm. 978-0367531249

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Marketing management

By Philip Kotler, Kevin Keller, Alexander Chernev. Harlow Pearson Education 2022 . 605 p.

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Marketing estratégico , as quatro etapas para criar vantagem competitiva e melhorar o desempenho

By Manuel Maçães. Coimbra Actual 2019 . 402 p. 24 cm. 9789896942793

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Tourism marketing , in the age of the consumer

By Alastair M. Morrison. London Routledge 2022 . xxvi, 757 p. 25 cm. 9780415726368

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Tourism, hospitality and digital transformation , strategic management aspects

London Routledge 2020 . xxii, 228 p. 24 cm. 9780367150006

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Humantech marketing , o marketing molecular e humano

By Carlos Manuel de Oliveira. Coimbra Actual 2023 . 231 p. 9789896947170

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“What makes beverages products valuable to customers in the portuguese context”

By Francisco Maria Mancelos Corte-Real De Brito e Faro. Porto IPAM 2023 . 73 p.

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“Marketing strategy recommendations for sustainable business growth of a software engineering company , the case of Bytepitch Software Labs”

Porto IPAM 2023 . 125 p.

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Consumer responses towards humorous advertisements employing opposing types of incongruity

By Isadora Espinha Bon . Porto IPAM 2023 . 110 p.

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The paradox of market orientation versus intuition , the decision-making process in a data-driven and complex world

By Liliana Salomé Azevedo Vasconcelos. Porto IPAM 2023 . 112 p.

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Market study for internationalisation process , Ribatejo International Promotion

By Simão Jens Bernardo Jorgensen. Porto IPAM 2023 . 101 p.

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Covet House , the importance of digital marketing in the luxury industry

By Beatriz Costa Gouveia Santos. Porto IPAM 2023 . 85 p.

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“Standing for important causes , an online trend for millennial and gen Z users”

By Maria João da Costa Torres. Porto IPAM 2023 . 98 p.

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Summit desportivo , impacto económico e a satisfação do participante

By Ricardo Nevado Pimenta. Porto IPAM 2023 . 103 p.

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A influência de uma estratégia de employer branding na felicidade organizacional dos clientes internos

By Diana Catarina Pinto Borges Cunha. Porto IPAM 2023 . 101 p.

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Determinantes do consumo de alimentos de agricultura biológica , comportamentos, atitudes, motivações e barreiras dos consumidores

By Carla Maria Fernandes Ferreira. Porto IPAM 2023 . 114 p.

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Análise de marketing tribal à comunidade de basquetebol em Portugal

By Tomás Duarte de Amaro Coelho e Lobato Dominguez. Porto IPAM 2023 . 94 p.

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Compreender o impacto do marketing experiencial online no e-commerce de vinho

By Mariana Brito França. Porto IPAM 2023 . 114 p.

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Happy (You) , as medidas de flexibilidade da Zeitreel

By Rita Sousa Costa. Porto IPAM 2023 . 161 p.

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Plano de marketing para a criação de uma marca Recanto do Peregrino

By Margarida Ribeiro dos Santos. Porto IPAM 2023 . 142 p.

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Avaliação da qualidade do serviço , estudo de caso da NGB – Negociantes de Gado de Baltar S.A

By Bárbara Mónica de Vasconcelos Ferreira. Porto IPAM 2023 . 143 p.

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