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Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics / Feng Zhu, Xiaoquan (Michael) Zhang Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 133-148 LocationBiblioteca IADE-UE Availability Available (1).

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The impact of luxury brand-retailer co-branding strategy on customers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang... [et al.] Article Analítico Interdisciplinary approaches to product design, innovation, & branding in international marketing, p. 67-90 LocationBiblioteca IADE-UE Availability Available (1).

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