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Ogilvy & Mather : o milagre das lanternas mágicas / Luís Patraquim Article Analítico Cadernos de Design, A. 2, nº 5 (Janeiro, Fevereiro, Março 1993), p. 40-43 LocationBiblioteca IADE-UE Availability Available (1).

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Em defesa da função publicitária da marca / Hugo Lança ; Instituto Superior de Contabilidade e Administração do Porto, prop. Article Analítico Revista de Ciências Empresariais e Jurídicas, nº 17 LocationBiblioteca IPAM Porto Availability Reference (1).

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Going for gold : investigating the (non)sense of increases advertising around major sports events / Maarten J. Gijsenberg Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 2-15 LocationBiblioteca IADE-UE Availability Available (1).

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Os meios publicitários em clima de recessão / João Pedro Lucena Article Analítico Marketeer, nº 179 (Junho 2011), p. 116 LocationBiblioteca IADE-UE Availability Available (1).

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O George Clooney do futebol / Daniel Sá Article Analítico Briefing, nº 19 (Março 2011), p. 4-5 LocationBiblioteca IADE-UE Availability Available (1).

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The worth of product placement in successful films : an event study analysis / Michael A. Wiles, Anna Danielova Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 44-63 LocationBiblioteca IADE-UE Availability Available (1).

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Breaking through fast-forwarding : break information and visual attention / S. Adam Brasel, James Gips Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 31-48 LocationBiblioteca IADE-UE Availability Available (1).

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Networked narratives : understanding word-of-mouth marketing in online communities / Robert V. Kozinets...[et al.] Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 71-89 LocationBiblioteca IADE-UE Availability Available (1).

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Formar, volver e...atacar o mercado / Pedro Durães Article Analítico Meios e publicidade, Nº 619 (21 Abril 2011), p. 18-22 LocationBiblioteca IADE-UE Availability Available (1).

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The debate over doing good : corporate social performance, strategic marketing levers, and firm-idiosyncratic risk / Xueming Luo, C.B. Bhattacharya Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 198-213 LocationBiblioteca IADE-UE Availability Available (1).

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