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	61.	No cover image available Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos / Jose A. Martinéz Article Analítico Cuadernos de Gestión, vol. 14, n.º 1, pp. 75-96 LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	62.	No cover image available Estaremos olimpicamente enganados? O ambush-marketing no Movimento Olímpico / João Paulo Almeida, João Pedro Maltez Article Analítico Revista de Direito do Desporto, n.º 3 (set./dez. 2019), pp. 7-15 LocationBiblioteca Universidade Europeia (Lispólis) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	63.	No cover image available Marketing experiencial : emoções que marcam a diferença / Paulo Taveira Article Analítico Marketeer, nº 193 (Agosto 2012), p. 82 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	64.	No cover image available Total marketing orientation, marketing effectiveness and organizational innovation / Patrícia Pereira, António Pimenta da Gama, Joaquim Casaca Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 389-396 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	65.	No cover image available Corporate branding : the marketing perspective / Cees van Riel, Guido Berens Article Analítico The future of marketing, p. 113-124 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	66.	No cover image available Environmental communication / Daniela Alves, Cristiano A. da Silva, Ana Margarida G. Ferreira Article Analítico SIGDOC 2008, p. 279-280 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	67.	No cover image available Aplicando netnografía a la obtención del mapa de posicionamiento para empresas de distribución alimentaria / José S. Clemente Ricolfe, Carmen Escribá Pérez Article Analítico Cuadernos de Gestión, vol.14, n.º 1, pp. 57-74 LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	68.	No cover image available Identidad, imagen y reputación de la empresa: integración de propuestas teóricas para una gestión exitosa / Andrea Pérez, Ignacio Rodríguez del Bosque Article Analítico Cuadernos de Gestión, vol. 14, n.º 1, pp. 97-126 LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	69.	No cover image available Patrocinio deportivo: la implicación del espectador y sus efectos en la identificación y lealtad / Mª Walesska Schlesinger, Alejandro Alvarado Herrera, José Martí Parreño Article Analítico Cuadernos de Gestión, vol. 12, n.º 2, pp. 59-76 LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	70.	No cover image available Tourism marketing and management: the case of Pousadas vs. Solares of Portugal / Fernando Florim de Lemos, Minoo Farhangmehr Article Analítico Revista Turismo & Desenvolvimento, n.º 7/8, pp. 111-119 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	71.	No cover image available Tourist destination image formed by the cinema : Barcelona positioning analysis through the feature film Vicky, Cristina, Barcelona / Lorena Rodríguez Campo, José Antonio Fraiz Brea, Diego Rodríguez-Toubes Muñiz Article Analítico European Journal of Tourism, Hospitality and Recreation, vol. 2, issue 1 (Mar. 2011), pp. 137-154 LocationBiblioteca Universidade Europeia (Lispólis) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	72.	No cover image available Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase / Pierre Chandon...[et al.] Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 1-17 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	73.	No cover image available How brand community practices create value / Hope Jensen Schau, Albert M. Muñiz Jr., Eric J. Arnould Article Analítico Journal of Marketing, 5 (September 2009), vol. 73, p. 30-51 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	74.	No cover image available To incorporate the concept of tourist experience in the tourism marketing / Nicolau Miguel de Almeida Article Analítico Revista Turismo & Desenvolvimento, n.º 7/8, p. 153-164 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	75.	No cover image available "Local people" a critical factor for place brand building / João Ricardo Freire Article Analítico Revista Turismo & Desenvolvimento, n.º 7/8, pp. 135-151 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	76.	No cover image available Testing the value of customization : when do customers really prefer products tailored to their preferences? / Nikolaus Franke, Peter Keinz, Christoph J. Steger Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 103-121 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	77.	No cover image available An empirical investigation to understand sustainable fashion purchase intention / Ana Rita Gonçalves, Joaquim Casaca, Carlos Rosa Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 67-74 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	78.	No cover image available Formar, volver e...atacar o mercado / Pedro Durães Article Analítico Meios e publicidade, Nº 619 (21 Abril 2011), p. 18-22 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	79.	No cover image available Co-designing smart tourism / Janne J. Liburd, Tanja K. Nielsen, Chris Heape Article Analítico European Journal of Tourism Research, Vol. 17 (2017), p. 28-42 LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	80.	No cover image available Marketing of the life sciences : a new framework and research agenda for a nascent field / Stefan Stremersch, Walter Van Dyck Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 4-30 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)

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