Universidade Europeia -

Your cart is empty.

Your search returned 19 results. Subscribe to this search

|
1.
No cover image available
AI in service marketing : ethical issues / Olena Manzhos ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2023 Description 173 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
2.
No cover image available
Mais do que o livro, a livraria : uma exploração da lealdade à marca nas livrarias independentes em contraste com as suas concorrentes / Rita Simão Oliveira ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2024 Description 106 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
3.
No cover image available
Consumer responses towards humorous advertisements employing opposing types of incongruity / Isadora Espinha Bon  ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
4.
No cover image available
Exactusensu : marketing plan / Inês Catarina Carneiro de Almeida Temudo ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2021 Description 64 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
5.
No cover image available
The impact of marketing on the value of a brand of a football club / Bruno Fernando Almeida Gregório ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2021 Description 115 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
6.
No cover image available
“Exploring the effect of cognitive biases repeatedly applied as a marketing strategy on online consumer behavior” / Priscila Rodrigues de Souza ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2023 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
7.
No cover image available
Esports spectator motivation : a case study on CS:GO / António Fernandes da Silva Martinho ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2021 Description 95 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
8.
No cover image available
The paradox of market orientation versus intuition : the decision-making process in a data-driven and complex world / Liliana Salomé Azevedo Vasconcelos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 112 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
9.
No cover image available
Customer brand engagement e cocriação de valor : uma perspetiva aplicada ao ensino / Mariana Salazar Teixeira Júlio ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 107 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
10.
No cover image available
Digital marketing plan for Openline Group / Arménio Henrique Mota Marques ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 98 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
11.
No cover image available
Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
12.
No cover image available
Brand identity planning model of Hotel Miramonti / Ana Isabel Pinheiro Viana ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 134 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
13.
No cover image available
Conversão e retenção : motivações inerentes ao consumo da experiência de voluntariado em Portugal / Sofia João Machado Lima Cerqueira Pinto ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2022 Description 150 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
14.
No cover image available
Packaging : the antecedents of purchase intention and behaviour when comparing generations Y and Z / Pedro Ribeiro Novais Dias ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 95 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
15.
No cover image available
“The impacts of the brand value assigned by consumers on their brand attitude and purchase intention : the analysis of Hassu and Saudade Jewels brands" / Inês Alexandra Veiga Pereira ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 93 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
16.
No cover image available
Market study for internationalisation process : Ribatejo International Promotion / Simão Jens Bernardo Jorgensen ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 101 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
17.
No cover image available
Métodos de persuasão : uma análise aos anúncios de alojamentos locais publicados no Airbnb nas cidades do Porto e Lisboa / Francisco Faria da Rocha Varizo Reina ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 76 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
18.
No cover image available
Red branding / André Dias Janicas ; orient. Luiz Salomão Ribas Gomez e Fernando Oliveira Book Publication Lisboa : IADE, 2010 Description 133 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (2).

Add to cart
19.
No cover image available
Creatv : televisão corporativa do IADE / Ana Sofia Oliveira da Silva Ligeiro Book Publication Lisboa : IADE, 2009 Description 122 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (1). Checked out (1).

Place hold Add to cart