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1. Marketing strategy / Robin Wensley Article Analítico Marketing theory: a student text, p. 161-180 LocationBiblioteca IADE-UE Availability Available (1).

2. The psychological basis of marketing / Gordon R. Foxall Article Analítico Marketing theory: a student text, p. 86-101 LocationBiblioteca IADE-UE Availability Available (1).

3. Marketing audits in the turn of the century : perspectives and insights / António Pimenta da Gama Article Analítico Senses and sensibility in Lisbon, p. 216-232 LocationBiblioteca IADE-UE Availability Available (1).

4. Marketing e design / João Branco Article Analítico Cadernos de Design, Nº especial (Outubro 1992), p. 56-59 LocationBiblioteca IADE-UE Availability Available (1).

5. Marketing tribal : chave de uma gestão diferenciadora / Carla Ferreira, Marta Fonte, Nuno Pires Article Analítico Marketeer, nº 193 (Agosto 2012), p. 79-81 LocationBiblioteca IADE-UE Availability Available (1).

6. Marketing : philosophy or function? / Michael J. Baker Article Analítico Marketing theory: a student text, p. 1-20 LocationBiblioteca IADE-UE Availability Available (1).

7. The commercial contribution of clinical studies for pharmaceutical drugs / Ashish Sood, Eelco Kappe, Stefan Stremersch Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 65-77 LocationBiblioteca IADE-UE Availability Available (1).

8. A inserção territorial das actividades turísticas e o marketing : reflexões sobre o caso português / por João Albino Silva, J.A. Vieira da Silva Article Analítico Gestão em revista, p. 94-108 LocationBiblioteca IADE-UE Availability Available (1).

9. A place for graphic design / Steven Sarson ; prop. Instituto Politécnico do Cávado e do Ave Article Analítico Tékhne, vol. II, nº 4 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

10. Market segmentation / Yoram (Jerry) Wind Article Analítico Marketing theory: a student text, p. 181-205 LocationBiblioteca IADE-UE Availability Available (1).

11. Era preciso elevar a marca Montepio / Pedro Durães Article Analítico Meios e publicidade, nº 618 (15 Abril 2011), p. 14-16 LocationBiblioteca IADE-UE Availability Available (1).

12. Positioning / Graham J. Hooley Article Analítico Marketing theory: a student text, p. 206-215 LocationBiblioteca IADE-UE Availability Available (1).

13. Relationships and networks / Lars-Gunnar Mattsson Article Analítico Marketing theory: a student text, p. 150-160 LocationBiblioteca IADE-UE Availability Available (1).

14. The economics basis of marketing / Roger M. Heeler, Edward K. Chung Article Analítico Marketing theory: a student text, p. 63-85 LocationBiblioteca IADE-UE Availability Available (1).

15. Knowledge management in marketing / Ricardo Jorge Gomes Raimundo, Albérico Manuel Fernandes Travassos Rosário, Ana Luísa Marques Rocha Article Analítico Information and Knowledge in Internet of Things LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

16. Comment : measuring marketing effectiveness around major sports events : a comparison of two studies and a call for action / Maarten J. Gijsenberg Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 30-32 LocationBiblioteca IADE-UE Availability Available (1).

17. Historical research in marketing / D.G. Brian Jones Article Analítico Marketing theory: a student text, p. 43-62 LocationBiblioteca IADE-UE Availability Available (1).

18. Redesigning marketing to fit a different marketplace / Don E. Schultz Article Analítico The future of marketing, p. 12-40 LocationBiblioteca IADE-UE Availability Available (1).

19. O marketing do turismo rural no Douro-Duero : conhecendo o cliente / Carlos Peixeira Marques, Rosa Maria Hernández Maestro Article Analítico Interreg III A, p. 149-158 LocationBiblioteca IADE-UE Availability Available (1).

20. Performance implications of deploying marketing analytics / Frank Germann, Gary L. Lilien, Arvind Rangaswamy Article Analítico International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 114-128 LocationBiblioteca IADE-UE Availability Available (1).