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1. Consumer responses towards humorous advertisements employing opposing types of incongruity / Isadora Espinha Bon  ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

2. “Exploring the effect of cognitive biases repeatedly applied as a marketing strategy on online consumer behavior” / Priscila Rodrigues de Souza ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2023 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

3. Esports spectator motivation : a case study on CS:GO / António Fernandes da Silva Martinho ; orient. Miriam Salomão E-resource Publication Porto : IPAM, 2021 Description 95 p. LocationBiblioteca IPAM Porto Availability Reference (1).