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Marketing strategy / Robin Wensley Article Analítico Marketing theory: a student text, p. 161-180 LocationBiblioteca IADE-UE Availability Available (1).

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Market segmentation / Yoram (Jerry) Wind Article Analítico Marketing theory: a student text, p. 181-205 LocationBiblioteca IADE-UE Availability Available (1).

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Positioning / Graham J. Hooley Article Analítico Marketing theory: a student text, p. 206-215 LocationBiblioteca IADE-UE Availability Available (1).

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Era preciso elevar a marca Montepio / Pedro Durães Article Analítico Meios e publicidade, nº 618 (15 Abril 2011), p. 14-16 LocationBiblioteca IADE-UE Availability Available (1).

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The economics basis of marketing / Roger M. Heeler, Edward K. Chung Article Analítico Marketing theory: a student text, p. 63-85 LocationBiblioteca IADE-UE Availability Available (1).

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Customer satisfaction and stock returns risk / Kapil R. Tuli, Sundar G. Bharadwaj Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 184-197 LocationBiblioteca IADE-UE Availability Available (1).

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O marketing do turismo rural no Douro-Duero : conhecendo o cliente / Carlos Peixeira Marques, Rosa Maria Hernández Maestro Article Analítico Interreg III A, p. 149-158 LocationBiblioteca IADE-UE Availability Available (1).

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Estratégias de marketing para o enoturismo português / António José da Silva Pina Article Analítico Cogitur, Ano III (2010) n.º 3, pp. 21-37 LocationBiblioteca Universidade Europeia (Lispólis) Availability Reference (1).

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O destino enoturístico : desenvolvimento local e criação de valor / Ana Isabel Inácio Article Analítico Cogitur, Ano III (2010) n.º 3, pp. 39-63 LocationBiblioteca Universidade Europeia (Lispólis) Availability Reference (1).

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Marketing alliances, firm networks, and firm value creation / Vanitha Swaminathab, Christine Moorman Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 52-69 LocationBiblioteca IADE-UE Availability Available (1).

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How brand community practices create value / Hope Jensen Schau, Albert M. Muñiz Jr., Eric J. Arnould Article Analítico Journal of Marketing, 5 (September 2009), vol. 73, p. 30-51 LocationBiblioteca IADE-UE Availability Available (1).

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Testing the value of customization : when do customers really prefer products tailored to their preferences? / Nikolaus Franke, Peter Keinz, Christoph J. Steger Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 103-121 LocationBiblioteca IADE-UE Availability Available (1).

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The worth of product placement in successful films : an event study analysis / Michael A. Wiles, Anna Danielova Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 44-63 LocationBiblioteca IADE-UE Availability Available (1).

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Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos / Jose A. Martinéz Article Analítico Cuadernos de Gestión, vol. 14, n.º 1, pp. 75-96 LocationBiblioteca IPAM Porto Availability Reference (1).

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The impact of luxury brand-retailer co-branding strategy on customers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang... [et al.] Article Analítico Interdisciplinary approaches to product design, innovation, & branding in international marketing, p. 67-90 LocationBiblioteca IADE-UE Availability Available (1).

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To incorporate the concept of tourist experience in the tourism marketing / Nicolau Miguel de Almeida Article Analítico Revista Turismo & Desenvolvimento, n.º 7/8, p. 153-164 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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Design management in the creation of brands / Jordi Montaña Article Analítico Temes de disseny, 21 (Junio 2004), p. 158-171 LocationBiblioteca IADE-UE Availability Available (1).

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La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas / Virginia Aguilar Arcos, Sonia San Martín Gutiérrez, René Payo Hernanz Article Analítico Cuadernos de Gestión, vol. 14, n.º 1, pp. 15-31 LocationBiblioteca IPAM Porto Availability Reference (1).

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Marketeer : estratégia, marketing & negócios / dir. Ricardo Florêncio Periodical Publication Lisboa : Multipublicações, [1996]- LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (7). Reference (442).

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