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1.
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Customer specific marketing : the new power in retai / Brian P. Woolf
Book
Publication
Atlantic City : Teal Books, 1996
Description
250 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski, Phil Allen
Book
Publication
New York : McGraw-Hill, cop. 2003
Description
246 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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3.
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Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, Marc Vanhuele
Book
Publication
Los Angeles : Sage, 2008
Description
334 p. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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Marketing : connecting with customers / Gilbert D. Harrell
Book
Publication
New Jersey : Prentice Hall, cop. 2002
Description
XXIV, 591 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Consumer behaviour : advances and applications in marketing / Robert East
Book
Publication
London : Prentice Hall, 1997
Description
xxii, 356 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Book
Publication
New York : McGraw-Hill, cop. 1993
Description
xxiii, 788 p. :
il. ;
27 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto
Availability
Available (4).
Reference (1).
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7.
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Real time : preparing for the age of the never satisfied customer / Regis McKenna
Book
Publication
Boston : Harvard Business School, cop. 1997
Description
204 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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8.
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Marketing graffiti : the view from the street / Michael Saren
Book
Publication
Oxford : Butterworth-Heinemann, 2006
Description
292 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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9.
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Consumer behaviour : implications for marketing strategy
Book
Publication
Chicago : Richard D. Irwin, 1995
Description
XIX, 649 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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10.
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Consumer vulnerability : conditions, contexts and characteristics / Kathy Hamilton, Susan Dunnett, Maria Piacentini
Book
Publication
Abingdon : Routledge, 2019
Description
XIII, 220 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Comportamento do consumidor : análise do comportamento de consumo da criança / Carlos Teixeira Alves
Book
Publication
Lisboa : Escolar, 2002
Description
313 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (4).
Reference (1).
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12.
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Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom
Book
Publication
Fort Worth : Harcourt College Publishers, cop. 2001
Description
xxi, 121 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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13.
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O marketing personalizado e as tecnologias de informação / José Luís Reis
Book
Publication
Lisboa : Centro Atlântico, 2000
Description
272 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (4).
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14.
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O marketing experiencial e o comportamento do consumidor na prática de um desporto emergente e de sucesso : estudo de caso: o papel em Portugal / Beatriz Laranjeira Sousa da Silva ; orient. Fernando Santos
Book
Publication
Porto : Instituto Português de Administração de Marketing, 2020
Description
119 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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15.
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Perfil do consumidor online esotérico / Telma Jael Vieira Coelho ; orient. José Luís Reis
Book
Publication
Porto : IPAM, 2019
Description
77 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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16.
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A influência das características sociodemográficas e psicográficas do consumidor na escolha do automóvel / Joana Guida Lopes Fonseca ; Orient. Luis Godoy Valentim
Book
Publication
Lisboa : Universidade Europeia, 2013
Description
108 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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17.
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Consumer behavior : how humans think, feel, and act in the marketplace / Morris B. Holbrook...[et al.]
Book
Publication
Cincinnati : Open Mentis, cop. 2008
Description
XXVI, 709 p. :
il. ;
29 cm
LocationBiblioteca IADE-UE
Availability
Available (3).
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18.
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Impacto do marketing experiencial no sector automóvel e avaliação da satisfação do cliente / Ana Rita Caetano Lopes de Oliveira ; orient. Gonçalo Caetano Alves
Book
Publication
Aveiro : IPAM, 2011
Description
92 p.
Description
Dissertação de Mestrado
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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19.
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Mobilização do comportamento de compra de produtos verdes através da teoria do comportamento planeado / Tiago Januário Caldeira ; orient. Ana Brochado
Book
Publication
Lisboa : ISLA, 2011
Description
112, [13] p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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20.
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind / Jan Hofmeyr, Butch Rice
Book
Publication
Chichester : Wiley, cop.2000
Description
XIV, 306 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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