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1. Customer specific marketing : the new power in retai / Brian P. Woolf Book Publication Atlantic City : Teal Books, 1996 Description 250 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski, Phil Allen Book Publication New York : McGraw-Hill, cop. 2003 Description 246 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

3. Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, Marc Vanhuele Book Publication Los Angeles : Sage, 2008 Description 334 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

4. Marketing : connecting with customers / Gilbert D. Harrell Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXIV, 591 p. LocationBiblioteca IADE-UE Availability Available (1).

5. Consumer behaviour : advances and applications in marketing / Robert East Book Publication London : Prentice Hall, 1997 Description xxii, 356 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

6. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta Book Publication New York : McGraw-Hill, cop. 1993 Description xxiii, 788 p. : il. ; 27 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto Availability Available (4). Reference (1).

7. Real time : preparing for the age of the never satisfied customer / Regis McKenna Book Publication Boston : Harvard Business School, cop. 1997 Description 204 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

8. Marketing graffiti : the view from the street / Michael Saren Book Publication Oxford : Butterworth-Heinemann, 2006 Description 292 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

9. Consumer behaviour : implications for marketing strategy Book Publication Chicago : Richard D. Irwin, 1995 Description XIX, 649 p. LocationBiblioteca IPAM Porto Availability Available (1).

10. Consumer vulnerability : conditions, contexts and characteristics / Kathy Hamilton, Susan Dunnett, Maria Piacentini Book Publication Abingdon : Routledge, 2019 Description XIII, 220 p. LocationBiblioteca IPAM Porto Availability Available (1).

11. Comportamento do consumidor : análise do comportamento de consumo da criança / Carlos Teixeira Alves Book Publication Lisboa : Escolar, 2002 Description 313 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (4). Reference (1).

12. Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom Book Publication Fort Worth : Harcourt College Publishers, cop. 2001 Description xxi, 121 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

13. O marketing personalizado e as tecnologias de informação / José Luís Reis Book Publication Lisboa : Centro Atlântico, 2000 Description 272 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (4).

14. O marketing experiencial e o comportamento do consumidor na prática de um desporto emergente e de sucesso : estudo de caso: o papel em Portugal / Beatriz Laranjeira Sousa da Silva ; orient. Fernando Santos Book Publication Porto : Instituto Português de Administração de Marketing, 2020 Description 119 p. LocationBiblioteca IPAM Porto Availability Reference (1).

15. Perfil do consumidor online esotérico / Telma Jael Vieira Coelho ; orient. José Luís Reis Book Publication Porto : IPAM, 2019 Description 77 p. LocationBiblioteca IPAM Porto Availability Reference (1).

16. A influência das características sociodemográficas e psicográficas do consumidor na escolha do automóvel / Joana Guida Lopes Fonseca ; Orient. Luis Godoy Valentim Book Publication Lisboa : Universidade Europeia, 2013 Description 108 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

17. Consumer behavior : how humans think, feel, and act in the marketplace / Morris B. Holbrook...[et al.] Book Publication Cincinnati : Open Mentis, cop. 2008 Description XXVI, 709 p. : il. ; 29 cm LocationBiblioteca IADE-UE Availability Available (3).

18. Impacto do marketing experiencial no sector automóvel e avaliação da satisfação do cliente / Ana Rita Caetano Lopes de Oliveira ; orient. Gonçalo Caetano Alves Book Publication Aveiro : IPAM, 2011 Description 92 p. Description Dissertação de Mestrado LocationBiblioteca IPAM Porto Availability Reference (1).

19. Mobilização do comportamento de compra de produtos verdes através da teoria do comportamento planeado / Tiago Januário Caldeira ; orient. Ana Brochado Book Publication Lisboa : ISLA, 2011 Description 112, [13] p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

20. Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind / Jan Hofmeyr, Butch Rice Book Publication Chichester : Wiley, cop.2000 Description XIV, 306 p. LocationBiblioteca IPAM Porto Availability Available (1).