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101.
|
Marketing para que te quero / Francisco Velez Roxo
Book
Publication
S.l. : IAPMEI, 1992
Description
194 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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102.
|
Forensic marketing : optimizing results from marketing communication : the essential guide / Gavin Barrett
Book
Publication
London : McGraw Hill, 1995
Description
XXI, 204 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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103.
|
Green marketing in a unified europe / ed. Alma Mintu-Wimsatt, Héctor R. Lozada
Book
Publication
New York : Haworth, 1996
Description
XIII, 80 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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104.
|
Marketing : concepts and startegies / William M. Pride, O. C. Ferrell
Book
Publication
Boston : Houghton Mifflin Company, 1997
Description
666 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
105.
|
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Book
Publication
New York : McGraw Hill, 2004
Description
XL, 596 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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106.
|
Marketing / John Stapleton ; trad. Conceição Jardim, Eduardo Nogueira ; rev. tec. Carlos Braga
Book
Publication
Lisboa : Presença, 1994
Description
224 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
107.
|
Dictionary of marketing terms ; ed. Peter D. Bennett
Book
Publication
Lincolwood : NTC, 1995
Description
316 p.a 2 colns ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
108.
|
Business marketing management : an organizational approach / Robert W., Haas
Book
Publication
Boston : PWS-Kent, cop. 1992
Description
XI, 899 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
|
|
109.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
Harlow : Pearson, 2001
Description
xxxi, 856 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
|
|
110.
|
A vaca púrpura / Seth Godin ; trad. Ana Saldanha
Book
Publication
Lisboa : Presença, 2009
Description
129 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
111.
|
Marketing research : an applied orientation / Naresh K. Malhotra
Book
Publication
New Jersey : Prentice Hall, 2010
Description
897 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
112.
|
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen
Book
Publication
Harlow : Prentice Hall/Financial Times, 2006
Description
613 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
113.
|
Marketing ethics / George G. Brenkert
Book
Publication
Oxford : Blackwell, 2008
Description
xii, 256 p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
114.
|
Marketing logistics / Martin Christopher, Helen Peck
Book
Publication
Oxford : Butterworth Heinemann, 1997
Description
162 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
115.
|
Marketing logistics / Martin Christopher, Helen Peck
Book
Publication
Oxford : Butterworth-Heinemann, 2003
Description
158 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
116.
|
Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1994
Description
166 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
117.
|
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan
Book
Publication
New Jersey : Prentice Hall, cop. 1995
Description
xxvii, 762 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
118.
|
O impacto do marketing interno sobre a satisfação dos colaboradores e o envolvimento organizacional na indústria farmacêutica e de dispositivos em Portugal / Helena Maria Correia Neves Cordeiro Rodrigues ; orient. Victor Martins, Sna Brochado
Book
Publication
Lisboa : ISLA, 2011
Description
84 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
119.
|
Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires
Book
Publication
Lisboa : Verbo, 2002
Description
258 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
120.
|
Geração marketing : are you ready? / Solange Ribeiro
Book
Publication
Porto : Edições IPAM, [2000-?]
Description
158, [5] p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (2).
|