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121.
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Marketing verde / Jacquelyn A. Ottman ; trad. Marina Nascimento Paro ; rev. tec. Rogério Raupp Ruschel
Book
Publication
São Paulo : Makron, 1994
Description
XV, 190 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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122.
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Marketing in the third world ; Denise M. Johnson, Erdener Kaynak, ed.
Book
Publication
New York : International Business Press, 1996
Description
126 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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123.
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Marketing performance : 80 métricas de marketing e vendas / Pedro Celeste, Luís Bettencourt Moniz
Book
Publication
Lisboa : Clube do Autor, 2021
Description
253 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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124.
|
The Routledge companion to critical marketing / Mark Tadajewski... [et al.]
Book
Publication
Abingdon : Routledge, 2019
Description
XVI, 512 p. ;
25 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
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125.
|
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson
Book
Publication
Chichester : Wiley, 2011
Description
xvi, 573 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
Checked out (1).
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126.
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Recherche et Applications en Marketing : RAM / Alain Jolibert, dir. ; Association Française du Marketing, prop.
Periodical
Publication
Grenoble : Presses Universitaires de Grenoble, [199?]-
LocationBiblioteca IPAM Porto
Availability
Available (3).
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127.
|
Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder
Book
Publication
New Jersey : Prentice Hall, 1998
Description
XX, 683 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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128.
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Marketing apocalypse : eschatology, escapology and the illusion of the end / ed. Stephen Brown, Jim Bell, David Carson
Book
Publication
London : Routledge, 1998
Description
XVII, 291 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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129.
|
Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2003
Description
XXIX, 706 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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130.
|
Platão Marketeer : a arte de vender dois pentes a um careca porque o primeiro se pode gastar? / Fernando Nascimento
Book
Publication
Lisboa : Gestãoplus, 2009
Description
155 pág.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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131.
|
The marketing game! : with student CD-ROM / Charlotte H. Mason, William D. Perreault Jr
Book
Publication
New York : McGraw-Hill, 2002
Description
XVIII, 100 p. :
il. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (2).
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132.
|
Maximarketing / Stan Rapp, Tom Collins ; Mirian Fonseca Diniz, trad. ; Francisco Alberto Madia de Souza, rev. tec.
Book
Publication
São Paulo : McGraw-Hill, 1988
Description
XX, 345 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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133.
|
Beyond maximarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins
Book
Publication
New York : McGraw Hill, 1994
Description
XXVII, 319 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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134.
|
Email marketing : using email to reach your target audience and build customer relationships / Jim Sterne, Anthony Priore
Book
Publication
New York : Wiley, 2000
Description
XIII, 303 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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135.
|
Store wars : the battle for Mindspace and Shelfspace / Judith Corstjens, Marcel Corstjens
Book
Publication
Chichester : John Wiley, 1995
Description
X, 303 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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136.
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Como as mulheres compram : marketing para impactar e seduzir o maior segmento de mercado / Martha Barletta ; trad. Maurette Brandt
Book
Publication
Rio de Janeiro : Campus, 2003
Description
328 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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137.
|
O fim do marketing como nós conhecemos / Sergio Zyman ; Flávia Rössler, trad.
Book
Publication
Rio de Janeiro : Campus, 1999
Description
237 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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138.
|
Marketing encyclopedia : issues and trends shaping the future / ed. Jeffrey Heilbrunn, American Marketing Association
Book
Publication
Licolnwood : NTC Business Books, 1996
Description
348 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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139.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
Book
Publication
Fort Worth : The Dryden Press, cop. 1992
Description
xxvi, 749 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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140.
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Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires
Book
Publication
Lisboa : Verbo, 2008
Description
258 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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