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141.
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill Book Publication New York : McGraw-Hill, 1995 Description xxiv, 721 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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142.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. Book Publication New York : McGraw-Hill, 2009 Description xxv, 678 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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143.
Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2012 Description 679, [128] p. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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144.
Marketing de las artes y de la cultura / François Colbert, Manuel Cuadrado ; col. Jacques Natel... [et al.] Book Publication Barcelona : Ariel, 2007 Description 284 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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145.
Marketing financeiro / José Eiras Antunes Book Publication Lisboa : Texto Editora, 1997 Description 176 p. ; 22 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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146.
Marketing trends 2008 : as mais importantes tendências do marketing para os próximos anos / Francisco Alberto Madia de Souza Book Publication São Paulo : MBooks do Brasil, 2008 Description xv, 285 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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147.
Companion encyclopedia of marketing ; ed. Michael J. Baker Book Publication London : Routledge, 1995 Description 1061 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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148.
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Branding em outsourcing nas pequenas e médias empresas / Neuza Filipa Lopes Vinhais ; orient. Luis Valentim Book Publication Lisboa : Universidade Europeia, 2013 Description 109 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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149.
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A perceção das crianças face à publicidade televisiva de produtos alimentares / Maria Alexandra Romão Dias de Mendonça David ; orient. João Pinto e Castro Book Publication Lisboa : ISLA, 2012 Description 76, [51] p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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150.
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Buzz marketing e as Gerações X e Y / Ana Cláudia Martins Mendes ; orient. Joana Herold Terra da Motta Book Publication Lisboa : Universidade Europeia, 2014 Description ix, 92, [54] p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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151.
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Saber, Sentir, Pagar, mas Como? / Duarte Gaspar de Lacerda Macedo ; orient. Marc Scholten Book Publication Lisboa : Universidade Europeia, 2016 Description 92 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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152.
Store wars : the battle for mindspace and shelfspace / Judith Corstjens, Marcel Corstjens Book Publication Chichester : John Wiley & Sons, imp. 2002 Description 301 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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153.
Marketing theory : a student text / ed by Michael J. Baker Book Publication Hampshire : Cengage Learning, cop. 2000 Description 314 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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154.
Marketing channels / Anne T. Coughlan...[et al.] Book Publication New Jersey : Prentice Hall, 2001 Description 590 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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155.
Marketing : renovação e eficácia / Robert Shaw ; trad. Carlos Sousa de Almeida Book Publication Lisboa : Caminho, 2003 Description 309 p. : il., gráficos LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (4).

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156.
Marketing para que te quero / Francisco Velez Roxo Book Publication Lisboa : IAPMEI, 2000 Description 242 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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157.
L'essentiel du marketing : marketing fondamental / Éric Vernette Book Publication Paris : Éditions d'Organisation, 1999 LocationBiblioteca IADE-UE Availability Available (1).

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158.
The marketing plan handbook / Alexander Chernev Book Publication [Chicago] : Cerebellum Press, 2018 Description VII, 139 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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159.
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International Journal of Research in Marketing / ed. Hubert Gatignon ; prop. European Marketing Academy Periodical Publication Amsterdam : Elsevier, 2002- LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5). Reference (38).

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160.
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Décisions Marketing / dir. Bernard Pras Periodical Publication Paris : Association Française du Marketing, 1996- LocationBiblioteca IADE-UE Availability Available (1).

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