Universidade Europeia - catalog › Results of search for 'Marketing'

161.

Décisions Marketing / dir. Bernard Pras Periodical Publication Paris : Association Française du Marketing, 1996- LocationBiblioteca IADE-UE Availability Available (1).

162.

No cover image available

PMKT : revista brasileira de pesquisas de marketing, opinião e mídia / ed. Fauze Najib Mattar Periodical Publication São Paulo : PMKT, 2011- Description ; 28 cm LocationBiblioteca IADE-UE Availability Reference (1).

163.

The future of marketing : critical 21st-century perspectives ; Philip J. Kitchen, ed. lit. Book Publication New York : Palgrave Macmillan, 2003 Description XXI, 196 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

164.

Dicionário de marketing ; dir. Ceneco ; trad. Ana Cristina Neto Book Publication Lisboa : Inst. Piaget, 1996 Description 312 p. : il. ; 24 c, LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

165.

Marketing research : an applied orientation / Naresh K. Malhotra Book Publication Harlow : Pearson Education, cop. 2020 Description 882 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

166.

Marketing de marcas / William M. Weilbacher ; trad. Luiz Liske ; rev. Laura Gallucci Book Publication São Paulo : Makron Books, cop. 1995 Description XXIII, 235 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

167.

Marketing Planning : A step-by-step guide / James W. Taylor Book Publication New Jersey : Prentice-Hall, 1997 Description 364 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

168.

O ADN da distribuição / José António Rousseau Book Publication Parede : Princípia, 2016 Description 272 p. : graf. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5).

169.

Purple cow : transform your business by being remarkable / Seth Godin Book Publication London : Penguin Books, 2005 Description x, 144 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

170.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy Book Publication New York : McGraw-Hill Education, cop. 2021 Description xxxi, 768 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

171.

Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook Book Publication London : Kogan Page, 2020 Description XXI, 647 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2). Checked out (1).

172.

O marketing com sucesso : identificar oportunidades, compreender os clientes, planear para o lucro, estratégias eficazes / E. Davies / B. J. Davies ; Manuela Madureira, trad. Book Publication Lisboa : Editorial Presença, 1993 Description 85 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

173.

No cover image available

Lovemarks: o futuro além das marcas / Kevin Roberts ; pref. A. G. Lafley Book Publication Brasil : M. Books, 2005 Description 221 p. LocationBiblioteca IPAM Porto Availability Available (1).

174.

Conversando sobre endomarketing / Saul Faingaus Bekin Book Publication São Paulo : Makron Books, 1995 Description XVII, 150 p. LocationBiblioteca IPAM Porto Availability Available (1).

175.

Marketing para a pequena empresa / Dave Patten ; trad. Júlio Soares Pereira ; rev. tec. Carlos Braga Book Publication Lisboa : Presença, 1993 Description 237 p LocationBiblioteca IPAM Porto Availability Reference (1).

176.

Category management : positioning your organization to win / pref. John H. Costello Book Publication Chicago : NTC Business Books, 1998 Description 175 p. LocationBiblioteca IPAM Porto Availability Available (2).

177.

Criando demanda : conceitos, dicas e estratégias para estimular seus clientes a comprar seus produtos e serviços, cada vez mais / Richard Ott ; Barbara Theoto Lambert, trad. ; Roberto António Ianonne, rev. tec. Book Publication São Paulo : Makron, 1993 Description XXIII, 255 p. LocationBiblioteca IPAM Porto Availability Available (1).

178.

Marketing : conceptos y estrategias / Miguel Santesmases Mestre Book Publication Madrid : Pirâmide, 2004 Description 1117 p. + 1 disco (CD-ROM) LocationBiblioteca IPAM Porto Availability Available (1).

179.

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell ; Paul Leblang, int. Book Publication New York : McGraw-Hill, 1997 Description XX, 315 p. LocationBiblioteca IPAM Porto Availability Available (1).

180.

Concurrent marketing : integrating product, sales and service / Frank V. Cespedes Book Publication Boston : Harvard Business School, 1995 Description XXVII, 306 p. LocationBiblioteca IPAM Porto Availability Available (1).

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	161.	No cover image available Décisions Marketing / dir. Bernard Pras Periodical Publication Paris : Association Française du Marketing, 1996- LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	162.	No cover image available PMKT : revista brasileira de pesquisas de marketing, opinião e mídia / ed. Fauze Najib Mattar Periodical Publication São Paulo : PMKT, 2011- Description ; 28 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	163.	The future of marketing : critical 21st-century perspectives ; Philip J. Kitchen, ed. lit. Book Publication New York : Palgrave Macmillan, 2003 Description XXI, 196 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	164.	Dicionário de marketing ; dir. Ceneco ; trad. Ana Cristina Neto Book Publication Lisboa : Inst. Piaget, 1996 Description 312 p. : il. ; 24 c, LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	165.	Marketing research : an applied orientation / Naresh K. Malhotra Book Publication Harlow : Pearson Education, cop. 2020 Description 882 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	166.	Marketing de marcas / William M. Weilbacher ; trad. Luiz Liske ; rev. Laura Gallucci Book Publication São Paulo : Makron Books, cop. 1995 Description XXIII, 235 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	167.	Marketing Planning : A step-by-step guide / James W. Taylor Book Publication New Jersey : Prentice-Hall, 1997 Description 364 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	168.	O ADN da distribuição / José António Rousseau Book Publication Parede : Princípia, 2016 Description 272 p. : graf. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5). 1 2 3 4 5 Place hold Add to cart (remove)
	169.	Purple cow : transform your business by being remarkable / Seth Godin Book Publication London : Penguin Books, 2005 Description x, 144 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	170.	Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy Book Publication New York : McGraw-Hill Education, cop. 2021 Description xxxi, 768 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	171.	Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook Book Publication London : Kogan Page, 2020 Description XXI, 647 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2). Checked out (1). 1 2 3 4 5 Place hold Add to cart (remove)
	172.	O marketing com sucesso : identificar oportunidades, compreender os clientes, planear para o lucro, estratégias eficazes / E. Davies / B. J. Davies ; Manuela Madureira, trad. Book Publication Lisboa : Editorial Presença, 1993 Description 85 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	173.	No cover image available Lovemarks: o futuro além das marcas / Kevin Roberts ; pref. A. G. Lafley Book Publication Brasil : M. Books, 2005 Description 221 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	174.	Conversando sobre endomarketing / Saul Faingaus Bekin Book Publication São Paulo : Makron Books, 1995 Description XVII, 150 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	175.	Marketing para a pequena empresa / Dave Patten ; trad. Júlio Soares Pereira ; rev. tec. Carlos Braga Book Publication Lisboa : Presença, 1993 Description 237 p LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	176.	Category management : positioning your organization to win / pref. John H. Costello Book Publication Chicago : NTC Business Books, 1998 Description 175 p. LocationBiblioteca IPAM Porto Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	177.	Criando demanda : conceitos, dicas e estratégias para estimular seus clientes a comprar seus produtos e serviços, cada vez mais / Richard Ott ; Barbara Theoto Lambert, trad. ; Roberto António Ianonne, rev. tec. Book Publication São Paulo : Makron, 1993 Description XXIII, 255 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	178.	Marketing : conceptos y estrategias / Miguel Santesmases Mestre Book Publication Madrid : Pirâmide, 2004 Description 1117 p. + 1 disco (CD-ROM) LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	179.	The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell ; Paul Leblang, int. Book Publication New York : McGraw-Hill, 1997 Description XX, 315 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	180.	Concurrent marketing : integrating product, sales and service / Frank V. Cespedes Book Publication Boston : Harvard Business School, 1995 Description XXVII, 306 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)