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181.
Integrated marketing communications / David Pickton, Amanda Broderick Book Publication Harlow : Financial Times Prentice Hall, 2001 Description XXVI, 752 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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182.
Pesquisa de marketing / Carl McDaniel, Roger Gates ; James F. Suderland Cook, trad ; Tânia Maria Vidgal Limeira, rev. tec. Book Publication São Paulo : Pioneira Thomson Learning, 2003 Description XXV, 562 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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183.
Marketing : relationships, quality, value / William G. Nickels, Marian Burk Wood Book Publication New York : Worth Publishers, cop. 1997 Description XXXVIII, 633 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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184.
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Guia do marketing 2001 / Associação Portuguesa dos Profissionais de Marketing Book Publication [S. l.] : Expansão, 2001 Description 608 p LocationBiblioteca IPAM Porto Availability Reference (2).

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185.
Commerciator : théorie et pratiques de la démarche qualité dans les systèmes de vente / Jean-Jacques Machuret, Dominique Deloche, Jacques Charlot d'Amart Book Publication Paris : InterEditions, 1994 Description 718 p. : il. ; 23 cm Availability No copies available

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186.
This business of Music marketing Promotion : A pratical guide to creating a completely integrated Marketing e-marketing campaign / Tad Lathrop Book Publication New York : Billboard books, 2003 Description XII, 308 p. LocationBiblioteca IPAM Porto Availability Available (1).

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187.
Jesus lava mais branco : ou como a Igreja inventou o marketing / Bruno Ballardini ; trad. Carlos Aboim de Brito Book Publication Porto : Campo das Letras, 2003 Description 134 p. LocationBiblioteca IPAM Porto Availability Available (2).

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188.
The marketing dictionary / Norman Hart, John Stapleton Book Publication Oxford : Butterworth Heinemann, 1992 Description 252 p. ; 22 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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189.
The business marketing course : managing in complex networks / David Ford Book Publication Chichester : Wiley, cop. 2002 Description xv, 238 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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190.
Marketing / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan Book Publication Englewood Cliffs : Prentice Hall, 1995 Description 743 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Reference (1).

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191.
Marketing research / David A. Aaker... [et al.] Book Publication Hoboken : Wiley, cop. 2016 Description xxiii, 732 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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192.
Metodología para la investigación en marketing y dirección de empresas / coord. Francisco José Sarabia Sánchez Book Publication Madrid : Pirámide, D. L. 1999 Description 451 p. : gráf., tab. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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193.
52 métricas de marketing e vendas : avalie todas as semanas o sucesso do seu negócio / Pedro Celeste, Luís Bettencourt Moniz Book Publication [Lisboa] : Sabedoria Alternativa, 2015 Description 208 p. ; 21 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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194.
Strategies for effective customer education / Peter Honebein Book Publication Lincolnwood : NTC Business Books, 1996 Description 191 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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195.
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Marketing interno na restauração : um estudo de caso no restaurante Belcanto / Arlindo das Neves Madeira ; orient. Rui Cruz E-resource Publication Lisboa : Universidade Europeia, 2014 Description 135 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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196.
Marketing de seguros / Manuel Leiria Book Publication Lisboa : Escolar Editora, cop. 2013 Description 294 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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197.
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Tradicional ou low cost? : Uma análise de motivos e comportamentos / Ana Margarida Lopes de Brito Pereira Rosado ; orient. Marc Scholten Book Publication Lisboa : Universidade Europeia, 2016 Description 65 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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198.
Marketing de A a Z : 80 conceitos que todo profissional precisa saber / Philip Kotler ; trad. Afonso Celso da Cunha Serra Book Publication Rio de Janeiro : Campus, 2003 Description 251 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3).

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199.
Marketing performance : 80 métricas de marketing e vendas / Pedro Celeste, Luís Bettencourt Moniz Book Publication Lisboa : Clube do Autor, 2018 Description 253 p. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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200.
Euromarketing : a strategic planner for selling into the new Europe / Rick Arons Book Publication Chicago : Probus Publishing Company, 1991 Description 278 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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