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61. O plano de marketing : um guia ilustrado para gestores / Malcolm McDonald, P.J. Morris ; Carlos Carreira, trad. Book Publication Lisboa : Exodus Consultores, 1999 Description 96 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

62. Marketing plans : how to prepare them: how to use them / Malcolm McDonald Book Publication Oxford : Butterworth-Heinemann, 1995 Description XIII, 485 p. LocationBiblioteca IPAM Porto Availability Available (1).

63. Strategic marketing planning / Malcolm McDonald Book Publication London : Cranfield, 1993 Description 222 p. LocationBiblioteca IPAM Porto Availability Available (1).

64. Malcolm McDonald on marketing planing : understanding marketing plans and strategy / Malcolm McDonald Book Publication London : Kogan Page, 2008 Description 197 p. ; 22 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

65. Comunicação de marketing / João Pinto e Castro Book Publication Lisboa : Sílabo, 2002 Description 306 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3). Reference (1).

66. A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha Book Publication Lisboa : Editorial Presença, 2022 Description 126 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

67. Plano de Marketing : passo a passo / Vicente Ambrósio Book Publication Rio de Janeiro : Reichmann Affonso Editores, 1999 Description 8 fls., 136 p. LocationBiblioteca IPAM Porto Availability Available (1).

68. Marketing planning in a total quality environment / Robert E. Linneman, John L. Stanton Book Publication New York : The Haworth Press, 1995 Description XVII, 464 p. LocationBiblioteca IPAM Porto Availability Available (1).

69. Measuring marketing : 103 key metrics every marketer needs / John Davis Book Publication Singapore : John Wiley & Sons, 2007 Description XVII, 408 p. LocationBiblioteca IPAM Porto Availability Available (1).

70. Marketing Principles and Best Practices / K. Douglas Hoffman... [et al.] Book Publication Ohio : Thomson, 2005 Description XLII, 598 p. LocationBiblioteca IPAM Porto Availability Available (1).

71. Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1991 Description 167 p. LocationBiblioteca IPAM Porto Availability Available (1).

72. The international handbook of market research techniques / Robin J. Birn, ed. Book Publication London : Kogan Page, 2003 Description XVI, 594 p. LocationBiblioteca IPAM Porto Availability Available (1).

73. O processo criativo : a inspiração não acontece por acaso / Seth Godin Book Publication Portugal, Porto : Ideias de ler, 2021 Description 200 p. LocationBiblioteca IPAM Porto Availability Available (1).

74. The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald Book Publication London : Butterworth-Heinemann, 1991 Description VII, 268 p. LocationBiblioteca IPAM Porto Availability Available (1).

75. Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow, Pearson : , 2023 Description 701 p. LocationBiblioteca IPAM Porto Availability Available (1).

76. Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Book Publication Reino Unido : Decision Pro, cop. 2013 Description xvi, 263 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

77. Princípios de Marketing Book Publication Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998 Description XVII, 528 p. LocationBiblioteca IPAM Porto Availability Reference (1).

78. Mercator 2000 : teoria e prática do marketing / Bernard Brochand... [et al.] Book Publication Lisboa : Dom Quixote, 2000 Description 655 p. : il. ; 26 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

79. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson, cop. 2006 Description xxii, 750 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (4). Reference (1).

80. Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).