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61.
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O plano de marketing : um guia ilustrado para gestores / Malcolm McDonald, P.J. Morris ; Carlos Carreira, trad.
Book
Publication
Lisboa : Exodus Consultores, 1999
Description
96 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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62.
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Marketing plans : how to prepare them: how to use them / Malcolm McDonald
Book
Publication
Oxford : Butterworth-Heinemann, 1995
Description
XIII, 485 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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63.
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Strategic marketing planning / Malcolm McDonald
Book
Publication
London : Cranfield, 1993
Description
222 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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64.
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Malcolm McDonald on marketing planing : understanding marketing plans and strategy / Malcolm McDonald
Book
Publication
London : Kogan Page, 2008
Description
197 p. ;
22 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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65.
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Comunicação de marketing / João Pinto e Castro
Book
Publication
Lisboa : Sílabo, 2002
Description
306 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
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66.
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A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha
Book
Publication
Lisboa : Editorial Presença, 2022
Description
126 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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67.
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Plano de Marketing : passo a passo / Vicente Ambrósio
Book
Publication
Rio de Janeiro : Reichmann Affonso Editores, 1999
Description
8 fls., 136 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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68.
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Marketing planning in a total quality environment / Robert E. Linneman, John L. Stanton
Book
Publication
New York : The Haworth Press, 1995
Description
XVII, 464 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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69.
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Measuring marketing : 103 key metrics every marketer needs / John Davis
Book
Publication
Singapore : John Wiley & Sons, 2007
Description
XVII, 408 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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70.
|
Marketing Principles and Best Practices / K. Douglas Hoffman... [et al.]
Book
Publication
Ohio : Thomson, 2005
Description
XLII, 598 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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71.
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Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1991
Description
167 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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72.
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The international handbook of market research techniques / Robin J. Birn, ed.
Book
Publication
London : Kogan Page, 2003
Description
XVI, 594 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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73.
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O processo criativo : a inspiração não acontece por acaso / Seth Godin
Book
Publication
Portugal, Porto : Ideias de ler, 2021
Description
200 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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74.
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The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald
Book
Publication
London : Butterworth-Heinemann, 1991
Description
VII, 268 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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75.
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Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow, Pearson : , 2023
Description
701 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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76.
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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Book
Publication
Reino Unido : Decision Pro, cop. 2013
Description
xvi, 263 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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77.
|
Princípios de Marketing
Book
Publication
Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998
Description
XVII, 528 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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78.
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Mercator 2000 : teoria e prática do marketing / Bernard Brochand... [et al.]
Book
Publication
Lisboa : Dom Quixote, 2000
Description
655 p. :
il. ;
26 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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79.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson, cop. 2006
Description
xxii, 750 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (4).
Reference (1).
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80.
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Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler
Book
Publication
Lisboa, Lidel : , 2022
Description
XIX, 258 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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