Universidade Europeia -

Your cart is empty.

Your search returned 3285 results. Subscribe to this search

|
81.
Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
82.
Plan de marketing y management : como diseñar e implantar los planes de marketing y lograr ser un profesional en el arte de dirigir / José Maria Ferré Trenzano, Jordi Ferré Nadal Book Publication Madrid : Díaz de Santos, 1998 Description XXV, 140 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
83.
Analysis for marketing planning / Donald R. Lehmann, Russel S. Winer Book Publication Chicago : Irwin, 1997 Description XI, 211 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
84.
O plano de marketing : como elaborar um plano de marketing competente, objetivo e vencedor / John Westwood ; José Carlos Barbosa dos Santos, trad. Book Publication São Paulo : Makron, 1992 Description XII, 253 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
85.
Dicionário de marketing / Ceneco ; Ana Cristina Neto, trad. Book Publication Lisboa : Instituto Piaget, D.L. 1996 Description 312 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
86.
Marketing en sectores específicos / coord. María Soledad Aguirre García Book Publication Madrid : Pirámide, 2000 Description 501 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

Place hold Add to cart
87.
Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad. Book Publication São Paulo : Editora Campus, 2005 Description 603 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

Place hold Add to cart
88.
Métricas de marketing : mais de 50 métricas que todo o executivo deve dominar / Paul W. Farris...[et al.] ; Lene Belon Ribeiro, trad. ; Cassio Sclovsky Grinberg, rev. Book Publication Porto Alegre : Bookman, 2007 Description 373 p. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

Place hold Add to cart
89.
Do-it-yourself marketing research / George Edward Breen, A. B. Blankenship ; illustrated by Howard Munce Book Publication New York : McGraw-Hill, 1982 Description 303 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
90.
Developing insights on branding in the b2b context : case studies from business practice ; ed. Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos Book Publication Bingley : Emerald, 2018 Description XX, 237 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
91.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

Place hold Add to cart
92.
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel Book Publication Boston : Cengage, 2021 Description vii, 410 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
93.
Isto é marketing : se queres ser visto, aprende a ver / Seth Godin Book Publication Portugal : Ideias de Ler, 2019 Description 247 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3).

Place hold Add to cart
94.
No cover image available
Marketing management / Philip Kotler, Kevin Keller, Alexander Chernev Book Publication Harlow : Pearson Education, 2022 Description 605 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability No copies available Checked out (2).

Place hold Add to cart
95.
No cover image available
Na rota do marketing : revista da sociedade portuguesa de marketing / dir. J. Vicente Rodrigues Periodical Publication Lisboa : SPM, 1997- Description ; 30 cm Availability No copies available

Add to cart
96.
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson Book Publication London : McGraw-Hill Book Company, 1993 Description XXVI, 283 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
97.
Negociar : A chave para o Êxito : a compreensão do fenómeno da arte da negociação / Jean-François Maubert Book Publication Mem Martins : Edições Cetop, 1991 Description 272 p. LocationBiblioteca IPAM Porto Availability Reference (1).

Add to cart
98.
Marketing : as melhores práticas / Michael R. Czinkota... [et al.] ; trad. Carlos Alberto Silveira Netto Soares, Nivaldo Montingelli Jr. Book Publication Porto Alegre : Bookman, 2001 Description X, 559 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
99.
Los dioses de lo marketing son humanos : treinta formas de trabajar en marketing / Víctor M. Molero Ayala Book Publication Madrid : ESIC, 1996 Description 261 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart
100.
Maximarketing : os vencedores / Stan Rapp, Tom Collins ; Barbara Theoto Lambert, trad. ; Francisco Alberto Madia de Souza, rev. téc. Book Publication São Paulo : Makron, 1994 Description XXIX, 313 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart