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61.
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Compras online de moda e sustentabilidade : um estudo exploratório dos comportamentos de compra do segmento jovem / Cristiana Arezes Fernandes ; orient. Diana Falcão
Book
Publication
Porto : Instituto Português de Administração de Marketing, 2023
Description
103 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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62.
|
The handbook of fashion studies / ed. by Sandy Black... [et al.]
Book
Publication
London : Bloomsbury, 2018
Description
XXVIII, 625 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
63.
|
Moda no movimento romântico / Sara Paz...[et al.]
Book
Publication
[Lisboa : IADE, 2002]
Description
22 f. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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64.
|
Does advertising spending influence media coverage of the advertiser? / Diego Rinallo, Suman Basuroy
Article
Analítico
Journal of marketing,
6 (November 2009), vol. 73,
p. 33-46
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
65.
|
Branding favela fashion / Magali Olhats, Luiz Salomão Ribas Gomez
Article
Analítico
Senses and sensibility in Lisbon,
p. 493-505
LocationBiblioteca IADE-UE
Availability
Available (1).
|
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66.
|
Sustainability as a key asset in establishing differentiation strategies for fashion brands / Maria da Graça Guedes, Ana Rocha
Article
Analítico
The tao of sustainability : an international conference on sustainable design strategies in a globalization context : proceedings,
p. 588-594
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
67.
|
Marca low cost online CheapShopDC : projeto, criação, divulgação / Diana Pinto Coutinho
Book
Publication
Lisboa : IADE-UE, 2018
Description
192 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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68.
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A ilustração de moda e o seu ressurgimento no século XXI / Sofia Dias ; orient. Theresa Lobo
Book
Publication
Lisboa : IADE, 2008
Description
96, 31, 19 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (2).
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|
69.
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Transglobal fashion narratives : clothing communication, style statements and brand storytelling / ed. by Anne Peirson-Smith and Joseph H. Hancock II
Book
Publication
Bristol : Intellect, 2018
Description
VI, 363 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
70.
|
Selfware : file 01 : the indentity issue / ed. Reinhard Braun, Michael Rieper
Book
Publication
Graz : MiDiHy, 2002
Description
141 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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71.
|
Fashion and cultural studies / Susan B. Kaiser
Book
Publication
London : Bloomsbury Visual Arts, imp. 2019
Description
XII, 227 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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72.
|
Luxury fashion brand management : unifying fashion with sustainability / Olga Mitterfellner
Book
Publication
London : Routledge, 2023
Description
248 p. :
il ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
73.
|
O processo de cocriação da marca cultural e sustentável “Amor Meu” / Mariana Torres Maçães ; orient. Mafalda Nogueira
Book
Publication
Porto : IPAM, 2022
Description
174 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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74.
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Fatores que influenciam a intenção de compra de vestuário e/ou calçado verdes : uma perspetiva europeia sobre a intenção de compra online versus offline / Daniela Bonifácio ; orient. Mafalda Nogueira
Book
Publication
Porto : IPAM, 2019
Description
127 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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75.
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Slashout : conceção de identidade e desenvolvimento de publicação periódica de moda, lifestyle e cultura / Catarina Sofia Coelho Rogado
Book
Publication
Lisboa : IADE-U, 2015
Description
220 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
76.
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From Nereid to Artemis : the mythical representation in fashion advertising / Amanda Queiroz Campos, Richard Perassi, Luiz Salomão Ribas Gomes
Article
Analítico
Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference,
p. 128-135
LocationBiblioteca IADE-UE
Availability
Available (1).
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77.
|
Kalaia : branding through emerging technologies / Isaline Julie Wethli
E-resource
Publication
Lisboa : IADE-UE, 2020
Description
PDF
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
78.
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Comunicação ou tendência? : a cultura do slow fashion nas marcas de moda / Vitória Tessmann Brzuska
E-resource
Publication
Lisboa : IADE-UE, 2021
Description
PDF
LocationBiblioteca IADE-UE
Availability
Available (1).
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79.
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IT - Desconstrução de moda / Joana Isabel Pereira Duarte
Book
Publication
Lisboa : IADE-U, 2014
Description
166 p. :
il. ;
30 cm +
CD-Rom
LocationBiblioteca IADE-UE
Availability
Available (1).
Reference (1).
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80.
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Tendências e moda : estilo e gosto na hipermodernidade / Ana Filipa Lopes Pestana
Book
Publication
Lisboa : IADE-U, 2013
Description
134 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
Reference (1).
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