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1. World Wide Retail / texto Freddy Vinagre Article Analítico Distribuição hoje, nº 411 (Fevereiro 2013), p. 46-47 LocationBiblioteca IADE-UE Availability Available (1).

2. Networking : transfomar contactos em negócios / Catarina Cunha Article Analítico Distribuição hoje, nº 393 (Abril 2011), p. 24-25 LocationBiblioteca IADE-UE Availability Available (1).

3. Competitive information, trust, brand consideration and sales : two field experiments / Guilherme Liberali, Glen L. Urban, John R. Hauser Article Analítico International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 101-113 LocationBiblioteca IADE-UE Availability Available (1).

4. Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site / Michael Trusov, Randolph E. Bucklin, Koen Pauwels Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 90-102 LocationBiblioteca IADE-UE Availability Available (1).

5. Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics / Feng Zhu, Xiaoquan (Michael) Zhang Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 133-148 LocationBiblioteca IADE-UE Availability Available (1).

6. Networked narratives : understanding word-of-mouth marketing in online communities / Robert V. Kozinets...[et al.] Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 71-89 LocationBiblioteca IADE-UE Availability Available (1).