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Marketing / Paul Baines, Chris Fill, Sara Rosengren

Main Author Baines, Paul Coauthor Fill, Chris
Rosengren, Sara Edition 4th ed. Publication New York : Oxford, 2017 Description xxxii, 732 p. ISBN 9780198748533 Topical name Marketing
Marketing - Gestão
Estudo de casos CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 BAI 9767 Available 9767
Book Biblioteca IPAM Porto
658.8 BAI 10799 Available 10799
Total holds: 0

Contents

1. Principles of Marketing
2. Marketing Management and Strategy
3. Managing Marketing Programmes
4. Principles of Customer Management
5. The Social Impacts of Marketing

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