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1. Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter Book Publication Boston : Irwin McGraw-Hill, 1998 Description XXIV, 630 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Casos europeus de marketing / Isabel Cantista, Paula Rodrigues Book Publication Lisboa : Universidade Lusíada Editora, 2010 Description 107 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

3. Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1994 Description XVI, 480 p. LocationBiblioteca IPAM Porto Availability Available (1).

4. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1991 Description XVII, 449 p. LocationBiblioteca IPAM Porto Availability Reference (1).

5. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden Book Publication New York : McGraw-Hill, 1997 Description XVII, 463 p. LocationBiblioteca IPAM Porto Availability Available (1).

6. Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre Book Publication Lisboa : Verbo, 2000 Description 295 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Reference (1). Checked out (1).

7. Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López Book Publication Madrid : Irwin, 1995 Description XV, 890 p. LocationBiblioteca IPAM Porto Availability Available (1).

8. A influência do marketing na implementação da ferramenta de gestão balanced scorecard / Paulo Alexandre Rodrigues da Silva Martins ; orient. Caetano Alves E-resource Publication Porto : IPAM Description 86 p. LocationBiblioteca IPAM Porto Availability Reference (1).

9. Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description xxxii, 732 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

10. Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.] Book Publication Hoboken : Pearson Education, 2021 Description xix, 491 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Checked out (1).