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121.
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe Book Publication New York : John Wiley & Sons, 1992 Description XIV, 464 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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122.
The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai Book Publication Abingdon : Routledge, 2014 Description xxxi, 470 p. : il., gráf. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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123.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2000 Description 279 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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124.
Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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125.
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Knowledge management in marketing / Ricardo Jorge Gomes Raimundo, Albérico Manuel Fernandes Travassos Rosário, Ana Luísa Marques Rocha Article Analítico Information and Knowledge in Internet of Things LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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126.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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127.
Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht Book Publication [Cham] : Springer, 2019 Description xviii, 558 p. LocationBiblioteca IPAM Porto Availability Available (1).

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128.
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A influência da gestão de reclamações na intenção de repetição de compra : o caso Zara / Mafalda Ermida da Ponte Moreira Fernandez ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2018 Description 89 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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129.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , cop. 2020 Description 676 p. LocationBiblioteca IPAM Porto Availability Available (1).

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130.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson, cop. 2006 Description xxii, 750 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (4). Reference (1).

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131.
Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra Book Publication Rio de Janeiro : Campus, 2002 Description 189 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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132.
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationBiblioteca IADE-UE Availability Reference (1).

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133.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson Prentice Hall, reimp. 2010 Description xxiv, 750 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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134.
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Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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135.
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Gestão da experiência como ferramenta de inovação : o futuro dos eventos musicais / Joana Ramalho de Sousa Queirós ; orient. Mafalda Ferreira E-resource Publication Porto : IPAM, 2021 Description 127 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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136.
Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra Book Publication Lisboa : Lidel, 2009 Description XII, 387 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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137.
Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description xxxii, 732 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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138.
A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr Book Publication Porto Alegre : Bookman, 2001 Description 265 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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139.
Marketing management : analysis, planning, and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1984 Description 794 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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140.
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Book Publication Homewood : Irwin, 1987 Description IX, 365 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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