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61.
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Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1990
Description
167 p. :
il. ;
22 cm.
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
62.
|
Perspectives on marketing management / Michael Baker
Book
Publication
Chichester : John Wiley Sons
Description
4 v.
LocationBiblioteca IPAM Porto
Availability
Available (4).
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|
63.
|
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XVII, 523 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
64.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XXXI, 785 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
65.
|
As decisões em marketing / Gary Jones ; trad. Eduardo Nogueira
Book
Publication
Lisboa : Presença, 1994
Description
250 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
66.
|
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché
Book
Publication
Boston : McGraw-Hill, 1998
Description
XXII, 547 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
67.
|
Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad.
Book
Publication
São Paulo : Editora Campus, 2005
Description
603 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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|
68.
|
Principles and practice of marketing / David Jobber
Book
Publication
London : McGraw-Hill, cop. 2001
Description
xxiv, 823 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
In transit (1).
|
|
69.
|
Marketing management / Philip Kotler, Kevin Keller
Book
Publication
Harlow : Pearson Education, 2012
Description
679 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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|
70.
|
Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi
Book
Publication
São Paulo : Senac, 2003
Description
174 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
|
|
71.
|
Total relationship marketing / Evert Gummesson
Book
Publication
London : Routledge, 2012
Description
XIV, 376 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
72.
|
Gestão de marketing / Joaquim Caetano, Luís Rasquilha
Book
Publication
Lisboa : Escolar, 2010
Description
x, 162 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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|
73.
|
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Book
Publication
New Jersey : Prentice Hall, 1995
Description
xii, 612 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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|
74.
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Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro
Book
Publication
[Lisboa] : Público, cop. 2007
Description
168 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
75.
|
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski
Book
Publication
[Bingley] : Emerald Publishing, 2018
Description
XI, 426 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
76.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
Harlow : Pearson Education, 2021
Description
728 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
Reference (1).
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|
77.
|
Modèles et décision en marketing / Yves Evrard, Patrick le Maire
Book
Publication
Paris : Dalloz, 1976
Description
X, 156 p.
Availability
No copies available
|
|
78.
|
Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1994
Description
XVI, 480 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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79.
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The co-marketing solution
Book
Publication
Chicago : NTC Business Books, 2000
Description
210 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
80.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
Book
Publication
New York : McGraw-Hill, 1997
Description
XVII, 463 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|