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81.
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The co-marketing solution
Book
Publication
Chicago : NTC Business Books, 2000
Description
210 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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82.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
Book
Publication
New York : McGraw-Hill, 1997
Description
XVII, 463 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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83.
|
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad.
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
135 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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84.
|
Ten deadly marketing sins : signs and solutions / Philip Kotler
Book
Publication
New Jersey : John Wiley and Sons, Inc., 2004
Description
VIII, 152 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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85.
|
O marketing sem segredos : Philip Kotler responde as suas dúvidas / Philip Kotler ; Bazan Tecnologia e Lingüística, trad.
Book
Publication
Porto Alegre : Bookman, 2005
Description
159 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
86.
|
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
Book
Publication
New York : John Wiley Sons, 1995
Description
X, 984 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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87.
|
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López
Book
Publication
Madrid : Irwin, 1995
Description
XV, 890 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
88.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 1991
Description
XXIII, 711 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
89.
|
Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev.
Book
Publication
Rio de Janeiro : Prentice Hall, 1993
Description
478 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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90.
|
Marketing management : a relationship approach / Svend Hollensen
Book
Publication
Harlow : Pearson Education, 2015
Description
XXXV, 683 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
91.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
Book
Publication
Fort Worth : The Dryden Press, cop. 1992
Description
xxvi, 749 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
|
|
92.
|
Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.]
Book
Publication
Lisboa : Escolar, 2004
Description
479 p. :
il., gráficos
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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|
93.
|
Marketing desportivo : estratégia de comunicação do Clube de Ténis do Estoril / Filipe Gonçalo Bordelo Caldeira ; orient. Isabel Romão
Book
Publication
Lisboa : IPAM, 2014
Description
118 p. :
il. ;
30 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
94.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1991
Description
XVII, 449 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
95.
|
Marketing management / Peter R. Dickson
Book
Publication
Orlando : The Dryden Press, 1994
Description
XXXI, 642 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
96.
|
Marketing / Courtland L. Bovée, John V. Thill
Book
Publication
New York : McGraw-Hill, 1992
Description
XXXI, 761 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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97.
|
Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre
Book
Publication
Lisboa : Verbo, 2000
Description
295 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (4).
Reference (1).
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|
98.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow, Pearson : , 2023
Description
701 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
99.
|
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Book
Publication
Reino Unido : Decision Pro, cop. 2013
Description
xvi, 263 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
100.
|
O desenvolvimento de campanhas de marketing social para a promoção de comportamentos de consumo sustentáveis : o caso Ambar / Joana Pereira Magalhães ; orient. Mafalda Nogueira
Book
Publication
Porto : IPAM, 2019
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|