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1.
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Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia
Book
Publication
[S.l.] : Praeducar, 1998
Description
179 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN)
Availability
Available (4).
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2.
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The psychological basis of marketing / Gordon R. Foxall
Article
Analítico
Marketing theory: a student text,
p. 86-101
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas
Book
Publication
Barcelona : Deusto, 2007
Description
263 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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Total relationship marketing / Evert Gummesson
Book
Publication
London : Routledge, 2012
Description
XIV, 376 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad.
Book
Publication
Lisboa : Editorial Presença, 1989
Description
321 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Multinational marketing management / Warren J. Keegan
Book
Publication
New Jersey : Prentice Hall, 1980
Description
613 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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7.
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Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1990
Description
167 p. :
il. ;
22 cm.
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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Marketing / J. P. Helfer, J. Orsoni
Book
Publication
Paris : Vuibert, cop. 1988
Description
590 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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9.
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Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Editora Atlas , 1998
Description
725 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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10.
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Fundamentos de gestão / Carlos A. Marques Pinto... [et al.]
Book
Publication
Lisboa : Presença, 2006
Description
312, [1] p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
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11.
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Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi
Book
Publication
São Paulo : Senac, 2003
Description
174 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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12.
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Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre
Book
Publication
Lisboa : Verbo, 2000
Description
295 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (4).
Reference (1).
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13.
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Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2016
Description
714, [118] p. ;
28 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
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14.
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Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand
Book
Publication
Lisboa : Sílabo, 1996
Description
631 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (4).
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15.
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The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day
Book
Publication
New York : Free Press, 1999
Description
XII, 285 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best
Book
Publication
New Jersey : Pearson Prentice Hall, cop. 2009
Description
545 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer
Book
Publication
Boston : McGraw-Hill, cop. 2002
Description
256 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling
Book
Publication
New York : Palgrave, 2012
Description
XXV, 590 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Marketing management and strategy / Peter Doyle, Phil Stern
Book
Publication
New York : Prentice Hall, 2006
Description
xii, 446 p. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Princípios de marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl MacDaniel ; trad. Luciana Penteado Miquelino ; rev. Tânia Maria Vidigal Limeira
Book
Publication
São Paulo : Thomson, 2004
Description
XX, 644 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
In transit (1).
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