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Results of search for 'an:306' with limit(s): '(holdingbranch:IADE) AND (subject:Marca)'
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Authors
Salinas
Oliveira
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Biblioteca IADE-UE
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Biblioteca IPAM Porto
Topics
Marketing
Marca
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Marketing digital
Branding
Brand equity
Your search returned 2 results.
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1.
Valoración de marcas : revisión de enfoques, metodologías y proveedores
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Gabriela Salinas
Book
Publication
Barcelona : Deusto, 2007
Description
263 p. : il. ; 23 cm
Location
Biblioteca IADE-UE
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2.
Brand management na era digital e humana : a gestão para o sucesso
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Carlos Manuel de Oliveira
Book
Publication
Lisboa : Actual, 2019
Description
441 p. : il. ; 24 cm
Location
Biblioteca IADE-UE, Biblioteca IPAM Porto
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