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1. Principles of marketing / Frances Brassington, Stephen Pettitt Book Publication London : Pitman, 1997 Description XVIII, 1086 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Conhecendo o Marketing / Gilson Honorato Book Publication São Paulo : Manole, 2004 Description XVII, 348 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

3. Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab. Book Publication New York : McGraw-Hill, 1988 Description XXVII, 763 p. LocationBiblioteca IPAM Porto Availability Reference (1).

4. Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter Book Publication Boston : Irwin McGraw-Hill, 1998 Description XXIV, 630 p. LocationBiblioteca IPAM Porto Availability Available (1).

5. Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description XII, 457 p. LocationBiblioteca IPAM Porto Availability Available (1).

6. Os valores culturais dos gestores de marketing das empresas portuguesas com relatório de sustentabilidade / Ana Isabel Gameiro Martins ; orient. Caetano Alves Book Publication Aveiro : IPAM, 2011 Description 102 p. LocationBiblioteca IPAM Porto Availability Reference (1).

7. Marketing management in the 21st century / Noel Capon, James M. Hulbert Book Publication New Jersey : Prentice Hall, 2001 Description XVII, 637 p. LocationBiblioteca IPAM Porto Availability Available (1).

8. Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear Book Publication Chicago : Irwin, 1997 Description XIV, 665 p. LocationBiblioteca IPAM Porto Availability Available (1).

9. VIII Encuentro de profesores universitarios de marketing / Encuentro de Profesores Universitarios de Marketing Book Publication Madrid : ESIC, D.L. 1996 Description 543 p. LocationBiblioteca IPAM Porto Availability Reference (1).

10. Marketing management / Richard P. Bagozzi... [et al.] Book Publication New Jersey : Prentice Hall, 1998 Description XXII, 718 p. LocationBiblioteca IPAM Porto Availability Available (1).

11. An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman Book Publication New York : Prentice Hall, 1991 Description XIII, 368 p. LocationBiblioteca IPAM Porto Availability Reference (1).

12. Marketing myths that are killing business : The cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman Book Publication New York : McGraw-Hill, 1995 Description XXXV, 308 p. LocationBiblioteca IPAM Porto Availability Reference (1).

13. Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia Book Publication [S.l.] : Praeducar, 1998 Description 179 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (4).

14. Marketing en sectores específicos / coord. María Soledad Aguirre García Book Publication Madrid : Pirámide, 2000 Description 501 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

15. Principios de marketing / Agueda Esteban Talaya... [et al.] Book Publication Madrid : ESIC, 1997 Description xxv, 732 p. + 1 CD-ROM LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

16. Marketing management : analysis, planning, implementation and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1997 Description XL, 789 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

17. Marketing : edição compacta / Philip Kotler ; H. de Barros, trad. Book Publication São Paulo : Atlas, 1987 Description 596 p. ; 21 cm LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

18. Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad. Book Publication São Paulo : Atlas, 1996 Description 676 p. LocationBiblioteca IPAM Porto Availability Reference (2).

19. Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires Book Publication Lisboa : Verbo, 1991 Description 200 p. LocationBiblioteca IPAM Porto Availability Available (3).

20. Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev. Book Publication São Paulo : Makron Books, 1992 Description XVII, 208 p. LocationBiblioteca IPAM Porto Availability Available (1).