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1.
Marketing en sectores específicos / coord. María Soledad Aguirre García Book Publication Madrid : Pirámide, 2000 Description 501 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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2.
Principios de marketing / Agueda Esteban Talaya... [et al.] Book Publication Madrid : ESIC, 1997 Description xxv, 732 p. + 1 CD-ROM LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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3.
Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia Book Publication [S.l.] : Praeducar, 1998 Description 179 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (4).

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4.
Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad. Book Publication São Paulo : Editora Campus, 2005 Description 603 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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5.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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6.
Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; trad. Sabrina Cairo Book Publication São Paulo : Prentice Hall, 2005 Description viii, 406 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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7.
Casos europeus de marketing / Isabel Cantista, Paula Rodrigues Book Publication Lisboa : Universidade Lusíada Editora, 2010 Description 107 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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8.
Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand Book Publication Lisboa : Sílabo, 1996 Description 631 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (4).

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9.
Marketing management / Philip Kotler, Kevin Keller Book Publication Harlow : Pearson Education, 2012 Description 679 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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10.
Gestão de marketing / Joaquim Caetano, Luís Rasquilha Book Publication Lisboa : Escolar, 2010 Description x, 162 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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11.
Cases in marketing management / Luiz Moutinho Book Publication Wokingham : Addison-Wesley, 1995 Description 390 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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12.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Mason : Thomson, 2004 Description 714 p. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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13.
The marketing game! / Charlotte Mason, William D. Perreault Jr Book Publication Boston : Irwin/McGraw-Hill, 1995 Description xiii, 93 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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14.
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler Book Publication London : Simon & Schuster, 1999 Description xiv, 257 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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15.
Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2016 Description 714, [118] p. ; 28 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

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16.
Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.] Book Publication Lisboa : Escolar, 2004 Description 479 p. : il., gráficos LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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17.
Principles and practice of marketing / David Jobber Book Publication London : McGraw-Hill, cop. 2001 Description xxiv, 823 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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18.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa Book Publication New Jersey : Prentice Hall, 1995 Description xii, 612 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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19.
Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre Book Publication Lisboa : Verbo, 2000 Description 295 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (4). Reference (1).

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20.
Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy, Arnaud Bruyn Book Publication Victoria, BC : Trafford, 2007 Description xiv, 210 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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