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81.
Principles and practice of marketing / David Jobber Book Publication London : McGraw-Hill, cop. 2001 Description xxiv, 823 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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82.
Marketing management / Philip Kotler, Kevin Keller Book Publication Harlow : Pearson Education, 2012 Description 679 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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83.
Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi Book Publication São Paulo : Senac, 2003 Description 174 p. : il. ; 21 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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84.
Gestão de marketing / Joaquim Caetano, Luís Rasquilha Book Publication Lisboa : Escolar, 2010 Description x, 162 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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85.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa Book Publication New Jersey : Prentice Hall, 1995 Description xii, 612 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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86.
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Contribuição das regiões para a economia nacional : o caso do consumo e turismo rural na região do Douro / Melissa Trabulo de Oliveira ; orient. Gonçalo Caetano Alves Book Publication Aveiro : IPAM, 2012 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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87.
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Case study - campanha SUV híbridos Toyota : análise de resultados / Tiago Meleiro Gonçalves ; orient. Ricardo Cayolla Book Publication Porto : IPAM, 2018 Description 67 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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88.
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel Book Publication Boston : Cengage, 2021 Description vii, 410 p. LocationBiblioteca IPAM Porto Availability Available (1).

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89.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow, Pearson : , 2023 Description 701 p. LocationBiblioteca IPAM Porto Availability Available (1).

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90.
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O desenvolvimento de campanhas de marketing social para a promoção de comportamentos de consumo sustentáveis : o caso Ambar / Joana Pereira Magalhães ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2019 LocationBiblioteca IPAM Porto Availability Reference (1).

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91.
Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability Available (1).

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92.
Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.] Book Publication Lisboa : Escolar, 2004 Description 479 p. : il., gráficos LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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93.
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe Book Publication New York : John Wiley & Sons, 1992 Description XIV, 464 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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94.
Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy, Arnaud Bruyn Book Publication Victoria, BC : Trafford, 2007 Description xiv, 210 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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95.
Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra Book Publication Lisboa : Lidel, 2009 Description XII, 387 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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96.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sônia Midori Yamamoto ; rev. Edson Crescitelli Book Publication São Paulo : Pearson Education, 2012 Description xv, 765 p. : il. ; 29 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

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97.
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Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad. Book Publication São Paulo : Atlas, 1988 Description 3 vols. LocationBiblioteca IPAM Porto Availability Reference (3).

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98.
Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien Book Publication London : Sage Publications, 2008 Description XIII, 322 p. LocationBiblioteca IPAM Porto Availability Available (1).

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99.
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O desenvolvimento de um modelo de medição de employer value proposition alicerçado na análise das percepções dos clientes internos : estudo de caso do grupo X / José Maria Themudo Santos Acciaiuoli Doria ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 134 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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100.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2018 Description 734 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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