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1. Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia Book Publication [S.l.] : Praeducar, 1998 Description 179 p. LocationIPAM Porto, IADE-UE, Biblioteca Universidade Europeia Availability Available (4).

2. The psychological basis of marketing / Gordon R. Foxall Article Analítico Marketing theory: a student text, p. 86-101 LocationIADE-UE Availability Available (1).

3. Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationIADE-UE Availability Available (1).

4. Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationIADE-UE Availability Available (1).

5. Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1990 Description 167 p. : il. ; 22 cm. LocationIADE-UE Availability Available (1).

6. Princípios de Marketing / Charles W. Lamb, Jr; Joseph F. Hair, Jr.; Carl MacDaniel ; Luciana Penteado Miquelino, trad. ; Tânia Maria Vidigal Limeira, rev. Book Publication São Paulo : Thomson, 2004 Description XX, 644 p. LocationIPAM Porto, IADE-UE Availability Available (1). In transit (1).

7. Marketing / J. P. Helfer, J. Orsoni Book Publication Paris : Vuibert, cop. 1988 Description 590 p. LocationIPAM Porto, IADE-UE Availability Available (2).

8. Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2016 Description 714, [118] p. ; 28 cm LocationIADE-UE, Biblioteca Universidade Europeia, IPAM Porto Availability Available (2). Reference (1).

9. Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi Book Publication São Paulo : Senac, 2003 Description 174 p. : il. ; 21 cm LocationIADE-UE, IPAM Porto Availability Available (2).

10. Fundamentos de gestão / Carlos A. Marques Pinto... [et al.] Book Publication Lisboa : Editorial Presença, 2006 Description 312, [1] p LocationIPAM Porto, IADE-UE Availability Available (2). Reference (1).

11. Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão Book Publication São Paulo : Editora Atlas , 1998 Description 725 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia, IPAM Porto, IADE-UE Availability Available (3). Reference (1).

12. Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand Book Publication Lisboa : Edições Sílabo, 1996 Description 631 p LocationIPAM Porto, Biblioteca Universidade Europeia, IADE-UE Availability Available (4). Reference (5).

13. Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad. Book Publication Lisboa : Editorial Presença, 1989 Description 321 p. LocationIPAM Porto, IADE-UE Availability Available (2).

14. The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day Book Publication New York : Free Press, 1999 Description XII, 285 p. ; 23 cm LocationIADE-UE Availability Available (1).

15. Os horizontes do marketing / Carlos Melo Brito, Paulo Lencastre, coord. Book Publication Lisboa : Verbo, 2000 Description 295 p. LocationIPAM Porto, IADE-UE Availability Available (2). Reference (1).

16. Market-based management : strategies for growing cutomer value and profitability / Roger J. Best Book Publication New Jersey : Pearson Prentice Hall, cop. 2009 Description 545 p. ; 23 cm LocationIADE-UE Availability Available (1).

17. Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationIADE-UE Availability Available (1).

18. Marketing management and strategy / Peter Doyle and Phil Stern Book Publication New York : Prentice Hall, 2006 Description XII, 446 p. ; 27 cm LocationIADE-UE Availability Available (1).

19. Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationIADE-UE Availability Available (1).

20. Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationUE Lispólis, IPAM Porto, IADE-UE Availability Available (3).